Reading Time: 1 minutes
When companies like Google, Electronic Arts, ebay, Magento, and 1-800 Flowers want great marketing optimization results, they call Chris Goward. Chris founded WiderFunnel with the belief that marketing agencies should prove their value. He wrote the book, “You Should Test That!,” which redefined conversion optimization and outlines how to create dramatic business improvements. He is the brain behind the LIFT Model™ and WiderFunnel System™ – conversion optimization strategies that consistently LIFT results for leading companies. Sign up for his blog at WiderFunnel.com/blog
How do you create segmentation hypotheses? Chris Goward describes a 3-tiered framework you can use to guide your segmentation and personalization efforts. Read blog post about:'How to succeed at segmentation and personalization'
What should marketers be on top of this year? From the fate of content marketing to omnichannel optimization, these are our top 8 marketing trends for 2016. Read blog post about:'The top 8 marketing trends for 2016'
Is your optimization program discovering and testing the best ideas? Read blog post about:'The best optimization process just got better'
Through Evolutionary Site Redesign applied to the homepage and search results Read case study
about:BuildDirect sees a sales lift of $1 Million a month
The problem of Distraction is one of the hindrances to your web marketing performance, and landing page examples abound. By removing these distracting elements, you can greatly lift your conversion rate and profit. Read blog post about:'12 distractions on one landing page: Is your website better?'