Both Chris and I will be presenting at the 2008 IMC Vancouver Internet Marketing Conference, “produced by experts, for experts, and for all of you who’d like to become experts at Internet marketing”

At 3:20 on Day 1 (September 11), Christine Mykota, Channel Marketing, Americas Marketing, SAP and I will be co-presenting a case study, “Learn how SAP increased conversion rate by 30% and achieved 154% ROI with landing page testing”

And at 9 am on Day 2 (September 12) Chris will be moderating the Conversion Optimization panel, Panelists include: Mark Wachen, Interwoven; Frans Keylard, Widemile; Eric Hansen, SiteSpect; Pedro Sostre, Sostre & Associates and Mona Elesseily, Page Zero Media

Plus (Chris is busy!), at 9:30 on Day 2, Chris will also be leading the Conversion Optimization Workshop

Here is a summary of what’s to come (I think they are almost sold out but worth checking on their site):

SPEAKERS

The list of speakers and companies represented is quite remarkable:

Tom Leung, Google; Bob Page, Yahoo!; Eric T. Peterson, Web Analytics Demystified; Darren Barefoot and Julie Szabo, Capulet Communications; Xavier Casanova, Liveclicker; William Azaroff, Vancity; Gary Angel, Semphonic; Jon Husband Wirearchy Network; Anil Batra, Zero Dash 1; Ali Asaria, Well.ca; Lauraleigh Cairns, WebTrends; John Hossack, VKI Studios; Gary R. Beal, Stickyeyes; Jason Burby and Rich Devine, ZAAZ; Andre Charland, Nitobi; Jonathan Weber, Lunametrics; Stefan Eyram, ExactTarget; Jonghee Jo, Victoria’s Secret; Shannon Ryan, President and CEO non-linear creations, Inc; Darin Sarlabous, Aeroplan; Shawn Neumann, Domain 7

PANEL DISCUSSIONS

In addition to Chris’ session, there are many other panel discussions:

• Writing for the Web with Crawford Kilian, author of “Writing for the Web 3.0; Elizabeth Southall, Powerhouse Copy; Jim DeLaHunt, Jim DeLaHunt & Associates; Tom McNamara, McNamara Communications; Monique Trottier, Boxcar Marketing. Moderator: Michael Straker, VKI Studios

• Online Advertising with Jonathan Cohen, Shapiro Choen; Bennet G. Kelley, Internet Law Center; Tiffany Feltenberger, Omniture; Kate Tune, Cole & Weber United; Xavier Casanova, Liveclicker; Bill Barnes, Enquiro; Ellerton Whitney, Earthbound Media Group. Moderator: Jason Billingsley, Innovation Elastic Path Software, Inc.

• Search Engine Optimization with Alexandre Brabant, eMarketing 101.ca; Omar Al-Hajjar, Magnet Search Marketing; Ellerton Whitney, Earthbound Media Group; Gary R. Beal, Stickyeyes; Lyn Wilson, 6S Marketing; Bill Barnes, Enquiro. Moderator: Rodney Bartlett, Reachd

• Social Media with Warren Sukernek, Wunderman; Jacqueline Voci, Soya Marketing; Julie Wisdom, Babcock & Jenkins; William Azaroff, Vancity

WORKSHOPS

• Writing for the Web with Michael Straker, VKI Studios

• Online Advertising with Jason Billingsley, Innovation Elastic Path Software, Inc

• SEO with Rodney Bartlett, Reachd

• Mobile Marketing with Matthew Snyder, ADObjects

• Social Media with Patrick Schwerdtfeger, Tactical Execution

TOOL DEMOS

• SEO Browser, presented by Jeff Nelson, Anduro Marketing

• Website Grader, presented by Erin Colbert, HubSpot

• ProtoShare, presented by Blake D. Johnson, Site9

• Amacus

• Vovici, presented by Jeffrey Henning

• ActiveConversion, presented by Fred Yee, FoundPages

• Eloqua, presented by Keith Burrows, Eloqua

• Omniture Survey, presented by Tiffany Feltenberger

WOW! There is a lot to do/see/learn! I am bringing my runners (well, not really).