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How to lose more sales and frustrate people

Date: September 9th, 2007
By: Chris Goward
NEXT online store closed

Okay, this one is really weird.

My wife has recently become a fan of the kids clothes at NEXT, a UK clothing and household store.

But it’s got some very strange quirks that I can’t imagine the rationale for:

  • The online shopping cart closes every day without warning. Seriously, they’ve got closing hours.. on the Internet…
  • When the shop closes, your shopping cart automatically empties.
  • If you leave your shopping cart for more than 1/2 hour, it empties.

It wouldn’t take a usability expert or months of focus group testing to tell how you can increase your conversion rate.

Maybe I won’t tell you, though. At least it keeps my wife from giving you all my money.

WiderFunnel Rating: Extremely Bad - Funnel Rating 0

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Posted in: Ecommerce

One Response to “How to lose more sales and frustrate people”

  1. Usability Tip: Try Being Your Own Customer Says:
    June 2nd, 2008 at 4:30 pm

    [...] Another terrible user experience example is UK online retailer, NEXT Clothing. [...]


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