Analytics Consolidation: Omniture Acquires Offermatica
We got the official media release from Omniture this morning: Omniture Acquires Offermatica
We often get asked about the differences between an analytics tool and an optimization tool. If anyone still seriously questions the value of optimization, this acquisition demonstrates it. The answer: $65 Million.
As we always say, the analytics tool is for diagnosing the problem and the optimization tool is for finding the solutions. We at WiderFunnel have experience working with both Omniture and Offermatica – and welcome the acquisition as a great step forward in improving marketing effectiveness.
The tighter integration of these tools is great news for Omniture and Offermatica customers!
