The View from the Conversion Trenches Series

We at WiderFunnel understand that client-side issues are critical to implementing a successful Conversion Optimization strategy and that implementing the strategy itself impacts corporate culture.
To share these insights for discussion, we are starting a series called “The View from the Conversion Trenches”. Elite marketers will share their perspectives on Conversion Optimization and the resulting organizational realities, priorities and culture changes.
The View from the Conversion Trenches
Article #1
The Official Website of the 2010 Olympics Store – the inside scoop
Jānis Lanka, Elastic Path Software







October 9th, 2011 at 11:26 pm
There are no figures on the number of companies based around the idea. But in just three years, ugg boots for sale a handful of collaborative-consumption companies have snagged lofty valuations and triggered a rush of venture capital into the concept.