Comments on: The Six Landing Page Conversion Rate Factors

By: Daily Review #45 | The Queue Blog

Daily Review #45 | The Queue Blog — Wed, 03 Mar 2010 04:33:26 +0000

[...] The Six Landing Page Conversion Rate Factors – I joined the Micropreneur Academy and Startup Todo and have been getting pretty serious about actually making money off the software I write and not just my time to write it. Lots of other things I need to figure out how to do or pay other people to do that doesn’t involve code, this is but one of them. [...]

By: Chris Goward

Chris Goward — Thu, 18 Feb 2010 17:35:55 +0000

@Affan Laghari
You’re absolutely correct. The Ad Group segments, top keywords and ad content is very important for conversion optimization. It should be evaluated especially with respect to the Relevance and Urgency factors.

Internal Urgency is also affected by seasonality. For example, we’ve seen significant differences in the relative conversion rates of variations during peak shopping seasons like Christmas, Valentine’s Day and limited time promotions.

If you run tests during and outside of peak times and compare the results, you’ll be surprised at what you learn.

By: Affan Laghari

Affan Laghari — Sun, 07 Feb 2010 08:20:09 +0000

Hello Chris,

Really smart work here. The WiderFunnel LIFT model seems a must for all CRO checklists. Just wanted to add one thought. While Internal Urgency is pre-existing, the LIFT model shows it does increase chances of conversion. So this can be considered when someone’s buying PPC/Adwords or writing Ads. Targeting keywords that have some signs of Internal Urgency can bring more qualified traffic that’s likely to convert, resulting in higher conversion rates for PPC campaigns.

By: Chris Goward

Chris Goward — Fri, 22 Jan 2010 21:58:04 +0000

Thanks for the feedback, Nikki. Let me know if you’d like to use one of our case study examples in your presentation showing how we’ve implemented the LIFT Model.

LIFT stands for “Landing page Influence Function for Tests”.

By: Nikki Rae

Nikki Rae — Wed, 13 Jan 2010 16:39:16 +0000

Hi
I have just seen this and think it’s great! I’m planning to use it in a presentation on Google Analytics & Conversion.

It is the way that I analyse a site but put down as such a simple model-centric fashion is wonderful.

Am I being dumb? Does LIFT stand for anything?

Nikki Rae

By: Every special person eats cabbage in a lovely lovely yard: getting your ideas across with mnemonics and acronyms | Vancouver copywriter and web content writer

Mon, 11 Jan 2010 19:24:18 +0000

[...] using an image or graphic treatment to communicate the idea. Web optimization experts WiderFunnel use a proprietary framework for analyzing conversion pages, the L.I.F.T. (TM) Model, that includes [...]

By: 544 dicas para otimização da taxa de conversão de usuários | idealMind

544 dicas para otimização da taxa de conversão de usuários | idealMind — Sun, 10 Jan 2010 20:14:14 +0000

[...] The 6 Landing Page Conversion Rate Factors [...]

By: 10 Landing Page Optimization Tips | Out-Smarts Social Media Marketing

10 Landing Page Optimization Tips | Out-Smarts Social Media Marketing — Tue, 10 Nov 2009 16:34:15 +0000

[...] Wider Funnel, a Marketing Optimization company in Vancouver, works with a very effective principle for page optimization called the LIFT model. Learn about it here: http://www.widerfunnel.com/conversion-rate-optimization/the-six-landing-page-conversion-rate-factors [...]

By: Logaholic Web Analytics

Logaholic Web Analytics — Wed, 14 Oct 2009 14:01:57 +0000

Many thanks for sharing these insights. Very useful, will definitely use the LIFT concept in the future.
Thanks!
logaholic.com

By: La Rentabilité Comme Philosophie | Blogue Marketing Interactif

La Rentabilité Comme Philosophie | Blogue Marketing Interactif — Fri, 02 Oct 2009 01:20:42 +0000

[...] de plus hauts taux de conversion, il n’y a pas quarante façons de faire. Il faut apprendre ce qui fait augmenter le taux de conversion en suivant des blogues tels que Closed Loop Marketing (dont je recommande fortement le livre, Web [...]