Comments on: The LIFT Model: The Six Landing Page Conversion Rate Factors

By: chrisgoward

chrisgoward — Sun, 20 Nov 2011 20:55:24 +0000

Thanks!

By: Best Practice Group

Best Practice Group — Sun, 20 Nov 2011 20:45:33 +0000

I've read a lot on increasing conversion rates and this is by far the best out there. Thanks.

By: Remote Usability Testing: The Beginner's 30 Day Guide

Remote Usability Testing: The Beginner's 30 Day Guide — Mon, 14 Nov 2011 14:13:24 +0000

[...] The problems the moderator will discover can usually be categorized by WiderFunnel’s classic LIFT model: [...]

By: What you have to know about conversion optimization | Traindom Blog

What you have to know about conversion optimization | Traindom Blog — Sat, 05 Nov 2011 23:16:34 +0000

[...] An interesting framework for analyzing landing pages is LIFT, developed by WiderFunnel: [...]

By: What you have to know about conversion optimization - ConversionXL

What you have to know about conversion optimization - ConversionXL — Fri, 04 Nov 2011 15:54:56 +0000

[...] An interesting framework for analyzing landing pages is LIFT, developed by WiderFunnel: [...]

By: Case Study Published in Search Engine Marketing Journal

Case Study Published in Search Engine Marketing Journal — Tue, 25 Oct 2011 21:23:11 +0000

[...] can read a copy of the article posted here showing how we used the WiderFunnel LIFT Model to increase the conversion rate for Safe Software by 170%. Or, order your own copy of the journal [...]

By: chrisgoward

chrisgoward — Fri, 14 Oct 2011 13:43:21 +0000

Not always, @reginout. You should read this: http://www.widerfunnel.com/conversion-rate-optimi...

By: reginout

reginout — Fri, 14 Oct 2011 11:45:11 +0000

the authority seals such as mccafee and verisign increases the web page conversion rate for sure.

By: Putting Your Conversion Optimization Skills to the Test – Play the Game

Putting Your Conversion Optimization Skills to the Test – Play the Game — Fri, 09 Sep 2011 15:13:50 +0000

[...] idea31 Conversion Optimization Tips – and CountingHow to Combine Conversion Optimization with SEOThe LIFT Model: The Six Landing Page Conversion Rate FactorsRole of Branding in Conversion [...]

By: @chrisgoward

@chrisgoward — Fri, 26 Aug 2011 13:53:05 +0000

Trust is certainly an important component, Anthony. Thanks for leaving your comment.

There are two components of trust and, you're right, part of it does affect Anxiety. There's also trust related to the Value Proposition. For example, good graphic design can enhance credibility and trust, which in this cases would be part of the perceived Value Proposition.