Putting Your Conversion Optimization Skills to the Test – Play the Game
As our blog readers know, Conversion Optimization is part Art, part Science and part Smart Marketer.
The Art comes from creating innovative and persuasive landing pages and conversion flows, the Science comes from testing those pages, and the Smart Marketer is the one who knows the importance running landing page tests!
It all starts with great Conversion Optimization hypotheses – and readers of this blog know the LIFT Framework guides them in their quest for hypotheses that will yield higher conversions.
Now it’s time to put YOUR Conversion Optimization skills to the test!
We are excited to announce we’re in the Alpha stages of launching the first-ever Conversion Optimization interactive game, called ConversionSkills.
The Alpha version of the game is closed to a very small group of people while we work out the kinks; however, you can sign up today to be a part of the Beta! We expect the Beta to launch very, very soon (at least as soon as we feedback from the handful of alpha gamers).
In this game you’ll be presented with 10 A/B or Multivariate tests and you’ll be asked to use your knowledge to guess the winning variation. Along the way you’ll be able to request the case study for each one of the tests in the game.
Everyone who plays will walk away with:
- Actionable ideas to try on your own landing pages
- 10 case studies to help build your business case for a bigger landing page testing budget
- A badge so you can brag about how great your conversion skills are
September 12th, 2011 at 1:14 pm
[...] of this blog will remember that last month we announced the Alpha version of the ConversionSkills.com game — and today I am excited to announce the imminent launch of [...]