Comments on: Predictions for 2010: “2010 is the Year of Conversion Rate Optimization” http://www.widerfunnel.com/conversion-rate-optimization/predictions-for-2010-%e2%80%9c2010-is-the-year-of-conversion-rate-optimization%e2%80%9d Turning More Visitors Into Customers Wed, 08 Feb 2012 07:02:01 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Bowmanave http://www.widerfunnel.com/conversion-rate-optimization/predictions-for-2010-%e2%80%9c2010-is-the-year-of-conversion-rate-optimization%e2%80%9d/comment-page-1#comment-32089 Bowmanave Sun, 23 Jan 2011 07:04:42 +0000 http://www.widerfunnel.com/?p=1982#comment-32089 This is an excellent post extremely well put Stephen. Your post could easilty have been titled something like 'The business case for conversion rate optimisation'. At PRWD we too are hoping that 2011 will be the year that more companies start to recognise the importance and value of on-going conversion rate optimisation - and act on it. You make some really interesting points from what Bryan Eisenberg said about how the rise of social media has perhaps distracted brands from the subject of conversion rate optimisation. On the surface, before you get down to hard numbers like sales performance, new customer conversion rates and average order values, social media is certainly more sexy and trendy than CRO! To steal one of your phrases - let the optimizing begin... This is an excellent post extremely well put Stephen. Your post could easilty have been titled something like 'The business case for conversion rate optimisation'. At PRWD we too are hoping that 2011 will be the year that more companies start to recognise the importance and value of on-going conversion rate optimisation – and act on it.

You make some really interesting points from what Bryan Eisenberg said about how the rise of social media has perhaps distracted brands from the subject of conversion rate optimisation. On the surface, before you get down to hard numbers like sales performance, new customer conversion rates and average order values, social media is certainly more sexy and trendy than CRO!

To steal one of your phrases – let the optimizing begin…

]]> By: Dan Edmonson http://www.widerfunnel.com/conversion-rate-optimization/predictions-for-2010-%e2%80%9c2010-is-the-year-of-conversion-rate-optimization%e2%80%9d/comment-page-1#comment-11404 Dan Edmonson Tue, 16 Mar 2010 14:46:51 +0000 http://www.widerfunnel.com/?p=1982#comment-11404 I disagree with Nikolaj that SEO has had its run. I think SEO, along with improving conversion rates, are going to continue to be crucial factors in a businesses success. The expansion of search advertising has priced a lot of small companies out of ppc traffic. They need to get as much for free as possible, and be sure that it converts when they get it. I disagree with Nikolaj that SEO has had its run. I think SEO, along with improving conversion rates, are going to continue to be crucial factors in a businesses success. The expansion of search advertising has priced a lot of small companies out of ppc traffic. They need to get as much for free as possible, and be sure that it converts when they get it.

]]> By: Gary http://www.widerfunnel.com/conversion-rate-optimization/predictions-for-2010-%e2%80%9c2010-is-the-year-of-conversion-rate-optimization%e2%80%9d/comment-page-1#comment-8330 Gary Fri, 15 Jan 2010 22:08:27 +0000 http://www.widerfunnel.com/?p=1982#comment-8330 Raquel, I hadn't actually read this one, but just linked to it from Bryan. Awesome post. Totally agree. Did I mention that I'm a sycophant? Raquel, I hadn’t actually read this one, but just linked to it from Bryan. Awesome post. Totally agree. Did I mention that I’m a sycophant?

]]> By: Is 2010 the Year of Conversion Rate Optimization? http://www.widerfunnel.com/conversion-rate-optimization/predictions-for-2010-%e2%80%9c2010-is-the-year-of-conversion-rate-optimization%e2%80%9d/comment-page-1#comment-8294 Is 2010 the Year of Conversion Rate Optimization? Fri, 15 Jan 2010 11:20:56 +0000 http://www.widerfunnel.com/?p=1982#comment-8294 [...] Hirsch of WiderFunnel Marketing Optimization agrees with Rand. Raquel makes the following observations that I concur with: “Rand Fishkin then [...] [...] Hirsch of WiderFunnel Marketing Optimization agrees with Rand. Raquel makes the following observations that I concur with: “Rand Fishkin then [...]

]]> By: Raquel Hirsch http://www.widerfunnel.com/conversion-rate-optimization/predictions-for-2010-%e2%80%9c2010-is-the-year-of-conversion-rate-optimization%e2%80%9d/comment-page-1#comment-7792 Raquel Hirsch Thu, 07 Jan 2010 21:32:54 +0000 http://www.widerfunnel.com/?p=1982#comment-7792 @Paras: Thanks for pointing out the broken links! Fixed now. @Paras: Thanks for pointing out the broken links! Fixed now.

]]> By: Dan Hinchliffe http://www.widerfunnel.com/conversion-rate-optimization/predictions-for-2010-%e2%80%9c2010-is-the-year-of-conversion-rate-optimization%e2%80%9d/comment-page-1#comment-7568 Dan Hinchliffe Mon, 04 Jan 2010 10:28:54 +0000 http://www.widerfunnel.com/?p=1982#comment-7568 2010 has to be the year for Conversion Rate Optimisation.So many website owners have now understand that having a successful website is not just about gaining high traffic levels & appearing on page 1 of Google. The understanding that you have to convert that traffic into leads/sales is there now so surely CRO has to become a major consideration for any website owner. 2010 has to be the year for Conversion Rate Optimisation.So many website owners have now understand that having a successful website is not just about gaining high traffic levels & appearing on page 1 of Google.

The understanding that you have to convert that traffic into leads/sales is there now so surely CRO has to become a major consideration for any website owner.

]]> By: Paras Chopra http://www.widerfunnel.com/conversion-rate-optimization/predictions-for-2010-%e2%80%9c2010-is-the-year-of-conversion-rate-optimization%e2%80%9d/comment-page-1#comment-6962 Paras Chopra Thu, 24 Dec 2009 06:41:50 +0000 http://www.widerfunnel.com/?p=1982#comment-6962 Raquel, all your links to testing software vendors are invalid. Try clicking them, it redirects to your own site with 404. You probably forgot to include 'http://' and our tool (Visual Website Optimizer) in the list of links :) Raquel, all your links to testing software vendors are invalid. Try clicking them, it redirects to your own site with 404. You probably forgot to include ‘http://’ and our tool (Visual Website Optimizer) in the list of links :)

]]> By: Nikolaj Bomann Mertz http://www.widerfunnel.com/conversion-rate-optimization/predictions-for-2010-%e2%80%9c2010-is-the-year-of-conversion-rate-optimization%e2%80%9d/comment-page-1#comment-6826 Nikolaj Bomann Mertz Tue, 22 Dec 2009 10:01:11 +0000 http://www.widerfunnel.com/?p=1982#comment-6826 I totally agree on that. I think that 2010 will be the year of conversion rate optimization. SEO has had its run, now, CRO will be the focus area which the e-commerce will work at. - Nikolaj Bomann Mertz I totally agree on that. I think that 2010 will be the year of conversion rate optimization. SEO has had its run, now, CRO will be the focus area which the e-commerce will work at.
- Nikolaj Bomann Mertz

]]> By: Jen Brannstrom http://www.widerfunnel.com/conversion-rate-optimization/predictions-for-2010-%e2%80%9c2010-is-the-year-of-conversion-rate-optimization%e2%80%9d/comment-page-1#comment-6773 Jen Brannstrom Mon, 21 Dec 2009 18:59:13 +0000 http://www.widerfunnel.com/?p=1982#comment-6773 I think what Rand meant in terms of software is CMS's. In this arena, sadly, there is not perfect package. And frankly, this would have to be some HUGE system if you want to cover all possible avenues. Just my 2cent's worth. I think what Rand meant in terms of software is CMS’s. In this arena, sadly, there is not perfect package. And frankly, this would have to be some HUGE system if you want to cover all possible avenues.
Just my 2cent’s worth.

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