Marketers are Getting More Measurable
New data from eMarketer this morning confirms what we’ve seen: marketers are surviving the recession by getting more measurable and ROI-driven.
Not only are marketers re-allocating their budget from offline to online, they’re feeling the drive to maximize their immediate ROI through Conversion Rate Optimization. Those that were considering working with WiderFunnel in the past six months now have a tangible sense of urgency to get started.
Will the discipline of optimization stick?
As digital marketers we hope that the new-found ROI religion will become a permanent part of organizational culture rather than a quick fix to stave off the Recession. When the comfortable times return, will marketers return to the old glitzy media, or have we tipped the balance permanently?
What do you think? Is your organizational culture ready to embrace measurability as a strategic fixture? Please leave a comment below.
October 9th, 2011 at 11:23 pm
Even though the field was not that strong, Kevin Na should still take pride in such an accomplishment in getting his first trophy.uggs for sale A $700,000 check doesn't hurt too much either, right? An interesting statistic to note is that Na's win makes him the 13th first-time winner on the PGA Tour in 2011, just shy of the 15 mark set in the previous year. I think it is great for the PGA Tour to have so many new winners each year.