Just in time for Christmas: BabyAge.com Increases Ecommerce Sales Conversion by 22%
Ecommerce dreams do come true: by testing the product page template, this top Ecommerce retailer increased its sales conversion rate by 22% – an amazing improvement, just in time for Christmas sales.
Born in 1999, BabyAge.com, Inc. is the premiere online retail distributor and manufacturer of pregnancy, infant and juvenile products. BabyAge.com offers the largest assortment of infant and juvenile products on the web, carrying over 25,000 items of both durable and consumable goods.
In May 2009, Pennsylvania -based BabyAge.com was recognized by Internet Retailer Magazine as number 280 of the Top 500 websites in the United States based on annual sales revenues.
Recently, BabyAge.com management recognized that redesigning their product pages without using statistically valid testing methods would not deliver reliable improvement. They needed a way to decide, without relying on ‘gut feeling’, which changes would actually deliver improved and measurable results.
So, instead of ‘gut feeling’ BabyAge.com embarked on a strategy of Conversion Optimization – and immediately attained outstanding results!
Read the case study here.
It’s not too late for you to test your Ecommerce pages and have a very merry optimized Christmas selling season ahead!
September 24th, 2009 at 3:53 pm
Congratulations and very nice work!
September 25th, 2009 at 7:22 am
Thanks, Michael! We are thrilled with the BabyAge.com Ecommerce results.