Comments on: How to Combine Conversion Optimization with SEO

By: Interview with Chris Goward from WiderFunnel

Interview with Chris Goward from WiderFunnel — Tue, 10 Jan 2012 15:58:18 +0000

[...] You recently wrote a couple blog posts about how to combine conversion optimization with SEO (see here and here). Do you think that conversion optimization is getting more widespread [...]

By: How to Use Conversion Optimization and SEO Combined | WiderFunnel Marketing Optimization Blog

Tue, 25 Oct 2011 21:22:13 +0000

[...] agency told me a Flash Home Page was a good idea31 Conversion Optimization Tips – and CountingHow to Combine Conversion Optimization with SEOThe LIFT Model: The Six Landing Page Conversion Rate FactorsRole of Branding in Conversion [...]

By: currencywidget

currencywidget — Sat, 23 Jul 2011 01:08:30 +0000

This was a fantastic presentation! Flawlessly executed.

By: Thinking about a Web Redesign? Don't Bother! | The Post Click Marketing Blog

Fri, 25 Mar 2011 17:22:50 +0000

[...] If you’ve already been successful driving traffic with SEO, it will not risk any loss in that beautiful thing that an effectively search-engine-optimized site [...]

By: Are You Sure You Need a Web Redesign? Or is that just what your Agency recommended?

Wed, 05 Jan 2011 16:38:14 +0000

[...] Big in Anne Holland’s WhichTestWon Testing Awards 31 Conversion Optimization Tips – and CountingHow to Combine Conversion Optimization with SEOThe LIFT Model: The Six Landing Page Conversion Rate FactorsRole of Branding in Conversion [...]

By: @chrisgoward

@chrisgoward — Mon, 16 Aug 2010 23:59:04 +0000

Thanks for visiting, Scott. It's great to have confirmation from the SEO experts!

By: Scott Fowles

Scott Fowles — Mon, 16 Aug 2010 23:33:53 +0000

Hi Chris,

Great post! We’ve been working hard at Bruce Clay to bring to light these same concepts with many of our clients.

The examples that you pointed out of principles that work well together between SEO and CRO are great, especially regarding content architecture and hierarchy. A clearly defined structure to your site is crucial for any successful marketing initiative.

Also, by instituting a culture of testing in your company, you can not only test for improvements to conversion rates but also for improvements to SEO, PPC, and other campaigns that you may embark on.

Cheers!

By: Web Self Service

Web Self Service — Fri, 23 Jul 2010 05:58:09 +0000

Great article. I really have to study conversion with SEO because I think it will better my business on the internet.

By: Chris MacNaughton

Chris MacNaughton — Fri, 02 Apr 2010 16:44:59 +0000

Great post, I just found your blog through a link from SEOmoz in a post about combining the disciplines of SEO and CRO as I have been doing with a couple of my clients. I appreciate the post, it gave me a new angle to think about and I'll be reading part 2 now!

By: Scott Brinker

Scott Brinker — Fri, 29 Jan 2010 13:54:19 +0000

Great article, Chris.

I appreciate that the very best SEO’s would claim that they have always been focused, ultimately, on conversions — in the end, revenue and profit are the final arbitrators of marketing success.

However, when you get into the day-to-day trenches, I agree with you that SEO has been more focused on rankings and the tactics to achieve higher rankings. Indirectly that then impacts conversions. But with CRO, it makes a big difference to start each day with your primary metric being the conversion rate.

That can dovetail beautifully with SEO. But it has legs in paid media, email, and social media marketing too.