Comments on: Do McAfee or HackerSafe Security Badges Increase E-commerce Conversion Rate? http://www.widerfunnel.com/conversion-rate-optimization/do-mcafee-or-hackersafe-security-badges-increase-e-commerce-conversion-rate Turning More Visitors Into Customers Wed, 08 Feb 2012 07:02:01 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: wrist watches http://www.widerfunnel.com/conversion-rate-optimization/do-mcafee-or-hackersafe-security-badges-increase-e-commerce-conversion-rate/comment-page-1#comment-42389 wrist watches Sun, 07 Aug 2011 02:41:44 +0000 http://www.widerfunnel.com/?p=916#comment-42389 If I do any kind of shopping online, I would like to see this kind of security badge only at the last page or where I make the payment. If it follows me through out the pages, it would def make me rethink about this site. Why should they keep saying they are secured, weren't they were secured earlier? If I do any kind of shopping online, I would like to see this kind of security badge only at the last page or where I make the payment. If it follows me through out the pages, it would def make me rethink about this site. Why should they keep saying they are secured, weren't they were secured earlier?

]]> By: Todd A http://www.widerfunnel.com/conversion-rate-optimization/do-mcafee-or-hackersafe-security-badges-increase-e-commerce-conversion-rate/comment-page-1#comment-23275 Todd A Wed, 27 Oct 2010 19:42:06 +0000 http://www.widerfunnel.com/?p=916#comment-23275 Are there any tests out there comparing sufficient data between something like Verisign and McAfee in a generic enough way to apply to most sites? (of course, I agree A/B testing is always still needed and is how google themselves seem to make decisions for their own site!) <a href="http://www.soundpure.com" target="_blank">Sound Pure Pro Audio</a> Are there any tests out there comparing sufficient data between something like Verisign and McAfee in a generic enough way to apply to most sites?

(of course, I agree A/B testing is always still needed and is how google themselves seem to make decisions for their own site!)

Sound Pure Pro Audio

]]> By: Chris Goward http://www.widerfunnel.com/conversion-rate-optimization/do-mcafee-or-hackersafe-security-badges-increase-e-commerce-conversion-rate/comment-page-1#comment-8760 Chris Goward Fri, 22 Jan 2010 21:54:22 +0000 http://www.widerfunnel.com/?p=916#comment-8760 It's true that you could us a static copy of a logo or create your own version of a security logo. Most consumers would have to be sophisticated to know how to check if it's legitimate. And tests have shown that, in some cases, any security badge can increase sales just as much as a verified third-party badge. The conclusion is to test it for yourself in various placements to see what works best for your site. It’s true that you could us a static copy of a logo or create your own version of a security logo. Most consumers would have to be sophisticated to know how to check if it’s legitimate.

And tests have shown that, in some cases, any security badge can increase sales just as much as a verified third-party badge.

The conclusion is to test it for yourself in various placements to see what works best for your site.

]]> By: Sharky http://www.widerfunnel.com/conversion-rate-optimization/do-mcafee-or-hackersafe-security-badges-increase-e-commerce-conversion-rate/comment-page-1#comment-8511 Sharky Tue, 19 Jan 2010 16:46:37 +0000 http://www.widerfunnel.com/?p=916#comment-8511 Fire Tony : 1. Many of the badges require you to implement javascript on the site. 2. If you roll over a badge, you should get a popup identifying the secure info.... 3. You will also see the date updating on a daily basis... I do agree though, it can be easy just to show the image as a static image.... Still testing otherwise to see if there is any uplift, gut feeling tells me to remove it.... Fire Tony :

1. Many of the badges require you to implement javascript on the site.

2. If you roll over a badge, you should get a popup identifying the secure info….

3. You will also see the date updating on a daily basis…

I do agree though, it can be easy just to show the image as a static image….

Still testing otherwise to see if there is any uplift, gut feeling tells me to remove it….

]]> By: Fire Toys http://www.widerfunnel.com/conversion-rate-optimization/do-mcafee-or-hackersafe-security-badges-increase-e-commerce-conversion-rate/comment-page-1#comment-6379 Fire Toys Mon, 14 Dec 2009 20:33:28 +0000 http://www.widerfunnel.com/?p=916#comment-6379 Who's to say people aren't just BS-ing and using the logo on their site, it's really not that reliable. Anyone can just copy and paste security logos on their site. Sure they look nice, but in reality what do they really do?? All Security Badges do is make an un-experienced user feel like they are being safe. A good hacker can take down any site regardless of a lil security badge. Who’s to say people aren’t just BS-ing and using the logo on their site, it’s really not that reliable.

Anyone can just copy and paste security logos on their site. Sure they look nice, but in reality what do they really do??

All Security Badges do is make an un-experienced user feel like they are being safe.

A good hacker can take down any site regardless of a lil security badge.

]]> By: Ike Myle http://www.widerfunnel.com/conversion-rate-optimization/do-mcafee-or-hackersafe-security-badges-increase-e-commerce-conversion-rate/comment-page-1#comment-3921 Ike Myle Fri, 23 Oct 2009 17:41:15 +0000 http://www.widerfunnel.com/?p=916#comment-3921 Actually McAfee increase sale. Not that much but think about. First of all you have the logo in google search which make a difference. Second every ecommerce web site must be certified for auditing. McAfee gives you that for a better price. Plus even un experienced user herd of McAfee security so it gives you confidence buying from that site. And not the last McAfee link to your site is very strong and can be found by google as a backlink. So bottom line it is worth it to py the 750$ fee. <a href="http://boostherbs.com" rel="nofollow">Nature Sunshine</a> Actually McAfee increase sale. Not that much but think about. First of all you have the logo in google search which make a difference. Second every ecommerce web site must be certified for auditing. McAfee gives you that for a better price. Plus even un experienced user herd of McAfee security so it gives you confidence buying from that site. And not the last McAfee link to your site is very strong and can be found by google as a backlink. So bottom line it is worth it to py the 750$ fee.

Nature Sunshine

]]> By: MK http://www.widerfunnel.com/conversion-rate-optimization/do-mcafee-or-hackersafe-security-badges-increase-e-commerce-conversion-rate/comment-page-1#comment-3094 MK Mon, 05 Oct 2009 16:23:40 +0000 http://www.widerfunnel.com/?p=916#comment-3094 If I do any kind of shopping online, I would like to see this kind of security badge only at the last page or where I make the payment. If it follows me through out the pages, it would def make me rethink about this site. Why should they keep saying they are secured, weren’t they were secured earlier? Just my thought! Guru If I do any kind of shopping online, I would like to see this kind of security badge only at the last page or where I make the payment. If it follows me through out the pages, it would def make me rethink about this site. Why should they keep saying they are secured, weren’t they were secured earlier?
Just my thought!
Guru

]]> By: CT http://www.widerfunnel.com/conversion-rate-optimization/do-mcafee-or-hackersafe-security-badges-increase-e-commerce-conversion-rate/comment-page-1#comment-3093 CT Mon, 05 Oct 2009 16:20:57 +0000 http://www.widerfunnel.com/?p=916#comment-3093 If I do any kind of shopping online, I would like to see this kind of security badge only at the last page or where I make the payment. If it follows me through out the pages, it would def make me rethink about this site. Why should they keep saying they are secured, weren’t they were secured earlier? Just my thought! Guru If I do any kind of shopping online, I would like to see this kind of security badge only at the last page or where I make the payment. If it follows me through out the pages, it would def make me rethink about this site. Why should they keep saying they are secured, weren’t they were secured earlier?
Just my thought!
Guru

]]> By: VA http://www.widerfunnel.com/conversion-rate-optimization/do-mcafee-or-hackersafe-security-badges-increase-e-commerce-conversion-rate/comment-page-1#comment-3075 VA Mon, 05 Oct 2009 06:51:56 +0000 http://www.widerfunnel.com/?p=916#comment-3075 @Jason – Your gut is probably right about the Distraction the McAfee logo is causing. It also may be causing Anxiety in some visitors who wouldn’t necessarily worry about security if you don’t make the security message so prominent, as implied by Guru’s comment. @Guru – Thanks for your input as a shopper. There’s definitely a risk of making assumed securities too prominent. The visitor may start to think that the e-commerce retailer ‘doth protest too much’! @Jason – Your gut is probably right about the Distraction the McAfee logo is causing. It also may be causing Anxiety in some visitors who wouldn’t necessarily worry about security if you don’t make the security message so prominent, as implied by Guru’s comment.
@Guru – Thanks for your input as a shopper. There’s definitely a risk of making assumed securities too prominent. The visitor may start to think that the e-commerce retailer ‘doth protest too much’!

]]> By: kate mckeon http://www.widerfunnel.com/conversion-rate-optimization/do-mcafee-or-hackersafe-security-badges-increase-e-commerce-conversion-rate/comment-page-1#comment-1719 kate mckeon Thu, 13 Aug 2009 22:20:12 +0000 http://www.widerfunnel.com/?p=916#comment-1719 @Jan A few years back I tested Hackersafe on a number of client sites, including my own e-commerce. Having the security badge on the upper right of the site increased conversion from 4% to 16%(really small site!). It turns out people (well, right handed people) look up and to the right when they are thinking about taking an action. So the security badge was only "visible" when they were thinking about taking the action indicated on the page - it proved to be reassuring. @Jason, I'd call it the desperate approach. The we're-so-safe-really-really-we-are approach. If even on the mini-cart it should be microscopic next to "shopping cart" - again, look up and right - not where I usually see submit/buy/checkout. @Jan
A few years back I tested Hackersafe on a number of client sites, including my own e-commerce. Having the security badge on the upper right of the site increased conversion from 4% to 16%(really small site!). It turns out people (well, right handed people) look up and to the right when they are thinking about taking an action. So the security badge was only “visible” when they were thinking about taking the action indicated on the page – it proved to be reassuring.

@Jason, I’d call it the desperate approach. The we’re-so-safe-really-really-we-are approach. If even on the mini-cart it should be microscopic next to “shopping cart” – again, look up and right – not where I usually see submit/buy/checkout.

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