This week we at WiderFunnel celebrated our third anniversary – and what an adventure this is turning out to be!

Personally, I have never been happier nor felt more invigorated by the absolute honesty of what we do, that is, by delivering measurable and objective business results to our clients, where opinions and guesswork have been taken out of the equation.

When Chris Goward and I first considered starting a conversion optimization services company, we immediately realized there were no models out there to take ‘inspiration’ from.

We definitely did not want to be an ‘agency’ (we fought hard against using that term to describe WiderFunnel) nor did we want to be a ‘consulting company’ either.

We wanted to be so much more than that: we wanted our clients to consider us partners. We wanted not to have to ‘sell’ to clients (other than their first engagement perhaps) because the business results of our work would speak for themselves. We wanted our clients to be delighted by our ability to understand their challenges fast and then deliver on our promises and commitments to them. And, most importantly, we wanted to make a difference in the business world and raise the bar in the practice of this wonderful discipline called Marketing. So here we are – and loving it!

Thank you to our Conversion Optimization Clients

We never forget that Conversion Optimization simply did not exist, as we know it, just a few short years ago. So every client company and every individual client we work with (this link takes you to just a few of them, as many prefer to stay under the radar) is, without a doubt, a thought-leader and a visionary, in the truest Geoffrey A. Moore “Crossing the Chasm” sense.

We owe our growth and success to our clients and are grateful for their business.

But more than that, we are also grateful for their trust and their openness and, dare I say it, for their friendship which manifests itself every day.

Thank you to our Conversion Optimization Staff

We at WiderFunnel are blessed with a team of people who are passionate about Conversion Optimization and about the honesty of the work we do for our clients. They put in long hours and burn the midnight oil to deliver on our commitments, and are creative and flexible to always be improving on our processes and methodologies. They really care about our clients’ business results and know it is the result of their own great work.

I guess we all share this sense that we are doing something pioneering, something important and long-lasting – and Chris and I are infinitely appreciative for Team WiderFunnel’s ongoing support and inspiration.

And thank you to our Conversion Optimization industry colleagues too!

One of the nicest aspects of the Conversion Optimization niche is the incredibly high degree of collegiality that exists. Perhaps because the industry is growing so fast (so no need to dog-eat-dog), or because the industry itself attracts a certain type of player, I can say proudly that pretty much everyone enjosy each other’s company and collaborative style, including direct and indirect competitors. Whatever the reason, it is a privilege to be able to work in such an environment!

So we celebrated our third anniversary with cake and champagne – and look forward to the challenges and successes ahead with a strong conviction that we are doing “something right” as well as “the right thing” for our clients: delivering measurable and objective results we can be proud of.