As a reader of this blog, you and I already know Conversion Optimization is exploding. However (and with apologies to readers outside the USA and Canada), living in North America I sometimes miss just *how fast* it is growing not just here but everywhere.

That is why I was absolutely delighted when Andre Morys, the president of Web-Arts in Germany, invited WiderFunnel to play a key role in Conversion Camp, Europe’s first-ever Conversion Optimization Conference to take place in Frankfurt this September.

So, on September 2, 2010 WiderFunnel will be present at Conversion Camp — in more ways than one.

WiderFunnel at Conversion Camp

First, I will be delivering the keynote address to kick off the truly action-packed agenda Andre has put together.

My keynote is entitled Confessions of a Conversion Optimization Strategist and in it I will draw from WiderFunnel’s pioneering and ground-breaking work in the last three years and share with the audience the lessons learned. I plan to do an interactive presentation using multiple client case studies to illustrate the points and share with the audience the insights we have gleaned after completing hundreds and hundreds of successful experiments for clients such as eBay, Epson, SAP, Electronic Arts, Alfresco, BabyAge and so many others, both in North America, Europe and Japan.

But that is not all: I am also thrilled to announce that our client Patricia Hader from Intel will be presenting at Conversion Camp as well.

Intel at Conversion Camp

Patricia Hader, Senior Marketing Manager, Partner Marketing Group at Intel, and I will deliver a session entitled Partner Marketing Challenges and Successes: How Intel Up-sells and Measures Success on Its Partner Websites.

In this session, the audience will learn how Intel overcomes the challenges of limited data and uses Conversion Optimization to effectively market its processors across its partner network to ensure buyers get the right processor for their needs. This will be a fast-paced session, with Patricia presenting the optimization strategy Intel deploys, illustrating it with multiple examples.

On a personal note, I want to say I am absolutely delighted that Patricia, an online marketer for over ten years, has accepted the invitation to present.

As an evangelist of testing and optimization, Patricia has managed and promoted these disciplines in organizations she has worked for, which include Time Life, AOL, and Yahoo!

You can follow Patricia on Twitter here and review her profile here.

Conversion Camp – Update

I just returned from a vacation in Europe (I went without laptop or Blackberry… and learned to survive!), where I was fortunate to meet with Andre in Stuttgart. Sitting out in the sunshine, and over a wonderful lunch, he updated me on the Conference progress.

The Conference agenda is very powerful, showcasing a great mix of expert and industry speakers, and it is being very well received. As Europe’s first-ever Conversion Optimization Conference, Conversion Camp is already close to half capacity – with about 3 months still to go!

Most importantly, the vast majority of registrations are coming from industry clients and not service providers, ensuring the conference will not only be a great learning opportunity but a great chance for European marketers and ecommerce practitioners to network with each other.

Do you do business in Europe? Do you have colleagues in Europe, particularly in Germany and Austria?

If you do, you should forward the Conference link to them.

See you there!

Andre Morys and Raquel Hirsch discuss Conversion Camp in Stuttgart