7 Critical Steps To A Winning Conversion Optimization Test: New Webinar Details How to Get a 60% Lift
Or How WiderFunnel’s Kaizen Method of Conversion Testing gets winning results from any experiment
Webinar Recording Available now – Free
Watch: 7 Critical Steps to Winning Conversion Optimization Tests
Followers of WiderFunnel already know about our Kaizen Method™ for continuous website improvement. This month we’re hosting a webinar where we’ll reveal its greatest strengths.
In our example case study we’ll look at how we successfully applied the step-by-step testing process to Outrigger Hotels & Resorts’ landing page and achieved a 60% lift in online travel bookings!
We’ll take a closer look at the 7-step conversion optimization process and show you how you can use it for maximum benefit, turning even ‘losing’ or inconclusive tests into winners. Once you grasp the power of this process, you’ll be able to run experiments more confidently, and consistently get winning results!
Watch the 7-Step Conversion Optimization Webinar Now >>
Webinar Details:
If you’re like many we talk to, you’re hesitant to experiment with a page on your own – there are the underlying, nagging uncertainties – will the test truly have a positive impact on your bottom line? Will it be enough to justify the time & effort spent? What if the test doesn’t work?
Applying our proprietary Kaizen Method, we’ve literally never tested a website we couldn’t improve. 100% of our retainer clients have had successful conversion rate lift!
Originally presented as a webinar, this recording will show you why even the (often under-appreciated) “losing” result in an experiment is still vital to your bottom line because of what it reveals about your customer’s behaviour. Imagine the value of uncovering how your customer thinks online – what motivates them & what turns them away. How would this change your message?
When you factor in the visitor behaviour insights from Kaizen’s Strategic Analysis step, every test becomes a winner… and that’s one of the Method’s real strengths. We developed this method, we know it inside & out, and deploy it with precision on a daily basis.
If you do take the leap and launch an experiment, are you confident knowing where to begin? How do you determine what to test, why, and especially in what order?
WiderFunnel’s 7-Step Method gives you the power to understand where to start & why; guiding you through the steps needed to maximize your test results. In this webinar, you’ll learn how to glean invaluable data from all the experiments you conduct & develop a rock-solid conversion testing process.
- How you can test and optimize landing pages with zero risk
- How our winning optimization experiment’s are planned and executed
- How Outrigger achieved a 60% Resort Booking Lift using our Kaizen Method
- The 7-step conversion optimization process examined in detail
What you’ll take away from this webinar recording:
Webinar Presenter:
Chris Goward – Co-Founder & CEO, WiderFunnel
Chris will share his conversion rate optimization insights and best practices to dramatically improve lead generation and e-commerce sales. He’s led past presentations with clients such as eBay, SAP, Google, Electronic Arts and more, as well as entrepreneurs and online business owners looking to improve their bottom line.
Watch the 7 Step Conversion Optimization recording >>
P.S.: Did you know we now provide unbiased paid search audits to help you improve your paid search performance? You’ll find out more in this webinar as well.
February 27th, 2013 at 7:57 am
This is such a great article on so many levels. First of all, the combination of creativity and process is something u believe is necessary fir long term success and quality over time. Secondly, this is so clearly written that our team can apply it to our website redesign and conversion strategy. Thanks fir the information.