Archive for the ‘website design’ Category
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The 80/20 Rule of Online Shopping Carts
The Pareto Principle, also known as the 80/20 rule, has lots of applications in the online marketing world, like here and here. I even wrote about it here in a past life.
Another instance of the magical 80/20 ratio in Marketing occurred to me the other day as we were analyzing a client’s online checkout experience to prepare for rounds of testing. The checkout experience was wholly dry, transactional, and cold. After spending time in this particular checkout (which was NOT unique), I realized that the proportion of prospects who are “un-sold” when they encounter your shopping cart is likely 80%, while the audience segment that is truly “sold” is probably around 20%. Continue Reading
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How to Redesign Your Website and Lift Sales by 15%
Tweet Are you considering a website redesign? Want to avoid the risk of hurting your conversion rate?
On January 18, join me for a website redesign case study webinar to find out how GPS Central eliminated the risk in their design process and increased sales by 15%.
This webinar will only be presented once. Register now before it fills up. Continue Reading
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Are You Sure You Need a Web Redesign? Or is that just what your Agency recommended?
Here is some fresh thinking for the new year for you: Do you really need a web redesign?
There are many situations that justify a website redesign: if the platform your current site sits on is outdated, for example, and you need greater functionality, is one of them. Other reasons include: your overall branding has dramatically changed and your website needs to change accordingly; you need to make the site web-accessible for disabled users; you face competitive needs driving a marketplace re-positioning; your target demographic has changed; or you need updating to web standards.
However, not all websites need a comprehensive redesign whenever management encounters a business challenge.
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More surprising data on Facebook: Older generations join social networks (what does this means for your conversion optimization efforts?)
I have to admit that I joined Facebook many years ago not so much because I was interested in participating in a social network overpopulated by teens, but primarily as a way of stalking my own kids. Well, it looks like I was ahead of the curve.
While online social networks like Facebook, Twitter and MySpace are known hang-outs for younger adults and teenagers, older generations in recent months have been taking to the medium at a faster rate than any other age group, according to industry reports. Continue Reading
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More Surprising Data About Who Actually Is Online (Important to know if you market to Men)
It’s not race or ethnicity, it’s gender that makes all the difference.
This morning, eMarketer reports that US men are the minority online:
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Is the Drudge Report Beautiful?
You will probably agree with me that beauty is subjective. Some would say that good design is not subjective, but follows set principles. Jason Fried of 37 Signals opines that the Drudge Report (shown below), is an ‘aesthetic masterpiece’.
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