Archive for the ‘Web Analytics’ Category

  • Google Analytics Adds Customization & Mobile Reporting

    By: natalie
    Date: October 20th, 2009
    Chris & Natalie at Google Summit 2009
    Chris & Natalie at Google HQ

    Last week WiderFunnel Marketing again had the pleasure of attending the Google Analytics and Website Optimizer Partner Summit at Google’s headquarters in Mountainview, CA.

    At the summit Authorized Consultants got a sneak peak at the newest features to be bundled into Google Analytics and Google Website Optimizer starting today.

    Here is a look at some of our favorite new Google Analytics features. Continue Reading

    Posted in: Phone Call Conversion Optimization | Web Analytics

  • Struggling to Improve Conversions from your Web Analytics data? Three Recommendations.

    By: Raquel Hirsch
    Date: April 24th, 2009

    A long time ago, as I embarked on my career in direct marketing (I thought it would be a good use of my freshly-acquired MBA), we used to day-dream about having user data: Oh, the campaigns we’d run if only we knew more about the behaviour of customers! We could target so narrowly! We would fine-tune campaigns to each individual prospect based on his and her unique behaviour in every campaign! We would personalize to the point that each communication would feel like it was meant “just for you” – but for each customer on the database! Continue Reading

    Posted in: Web Analytics | conversion rate optimization

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