Archive for the ‘Web Analytics’ Category
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Who Needs an AdWords Audit? (Probably everyone spending money on AdWords, that’s who)
Most companies with an online presence (and most companies today that consider themselves a viable enterprise do have an online presence) know they cannot get by without spending at least a portion of their marketing budget on Google. While alternatives are emerging, Google AdWords remains a solid and safe bet that the company will be able to drive traffic to its website. For companies experiencing success with AdWords, it becomes a “drug” they are addicted to and cannot do without. Continue Reading
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Google Analytics Adds Customization & Mobile Reporting
Chris & Natalie at Google HQLast week WiderFunnel Marketing again had the pleasure of attending the Google Analytics and Website Optimizer Partner Summit at Google’s headquarters in Mountainview, CA.
At the summit Authorized Consultants got a sneak peak at the newest features to be bundled into Google Analytics and Google Website Optimizer starting today.
Here is a look at some of our favorite new Google Analytics features. Continue Reading
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Struggling to Improve Conversions from your Web Analytics data? Three Recommendations.
A long time ago, as I embarked on my career in direct marketing (I thought it would be a good use of my freshly-acquired MBA), we used to day-dream about having user data: Oh, the campaigns we’d run if only we knew more about the behaviour of customers! We could target so narrowly! We would fine-tune campaigns to each individual prospect based on his and her unique behaviour in every campaign! We would personalize to the point that each communication would feel like it was meant “just for you” – but for each customer on the database! Continue Reading
