For years now I have been subscribing to my RSS feeds in MyYahoo. If some headline and brief summary seemed interesting, I would of course click through to the source of the article to read the full text.

From a traffic-building perspective, this worked very well for the publishers of content that interests me: as long as the brief copy presented was relevant, I was bound to click-through to read all of it.

But no longer.

With the new MyYahoo! Portal format, I can now mouse over the RSS feeds and read what seems to me to be the complete article or post without having to click through to the website publishing the content.

This is bound to have an impact on the ability of RSS feeds to generate traffic to websites and will put more pressure on copywriting skills so that people actually want to get the full story after mousing over…