Archive for the ‘Twitter’ Category
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And Twitter Continues to Capture Our Minds and Imagination (but does anyone track Conversions and Results?)
A while back, I posted the following question on LinkedIn’s Q&A section as well as in a few of the LinkedIn Groups I manage and/or belong to: “Do you Twitter? What’s your Topic? Should I follow you?”
I have received hundreds upon hundreds of replies (I stopped counting after a while) and have kept this question open to see how long interest in it might last. The vast majority of respondents talked about Continue Reading
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Why the “Bad” News About Twitterers Quitting Twitter is Actually “Great” News for Conversion Marketers
I love Twitter and firmly believe it has is a big role to play in your marketing mix.
But all’s not well.
A few days ago, Reuters reported that about 60 percent of people on Twitter end up abandoning the service after a month.
Aggressively challenged by Twitter–aficionados, Reuters updated the study a few days later and went beyond just Twitter.com, adding in more than 30 websites and applications that feed into the Twitter community including: TweetDeck, TwitPic, Twitstat, Hootsuite, EasyTweets, Tumblr, and many others.
The results? Continue Reading
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When You Twitter – Do You Know Who is Listening? (And, will it help your conversion optimization efforts?)
In the current mad frenzy rush to all-things-Twitter, one data point seems to be missing from the 140-character discussion: Who is Twittering? And, similarly, who is out there ‘listening’ to your Tweets?
The Twittersphere is exploding.
According to an analysis of February data by comScore blogger Sarah Radwanick, over the past several months, comScore has been watching how quickly traffic to Twitter has exploded: Continue Reading
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Twitter and conversion rate optimization?
Disclaimer: I am still trying to figure out if I like Twittering. I mean, don’t get me wrong, I am developing a weird fascination for finding out what someone I don’t know and have never met but who once wrote an interesting blog post so I decided to follow him is doing right now (wow – eating pizza). Is this helping me become a better person? But I digress.
When The Pew Internet Project presents a report, I pay attention. Continue Reading
Raquel Hirsch
Chris Goward
