This morning, Google launched TV Ads, the latest in their expansion into offline media.
More than ever, it is important for marketers to integrate analytics and conversion optimization reporting from multiple channels. This is just another reason why I’m so excited about the new phone call tracking service, TrackYourCalls, that is about to open for private beta. (more…)
Media multitasking is not always a bad thing, Marketers.
This week eMarketer released their findings about Kids Juggling Media, which shows that they’re going online while watching television, often to visit websites they see on TV and discuss with their friends. And it’s not just the kids that are involved in this. The trend over the past few years has been to replace desktop computers with laptops, which are more likely to be used while the TV’s on.
The media will be inclined to put a negative spin on this, but this can only be good for smart marketers. (more…)
Raquel Hirsch has over twenty years of senior marketing experience in diverse industries with expertise in CRM, database marketing, e-commerce, web analytics, and direct mail. Full profile.
Chris Goward brings a unique perspective from his 10+ years leading integrated ad campaigns for big agencies, interactive web development, analytical chemistry and launching several companies. Full profile.
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