Archive for the ‘TV optimization’ Category
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What “Decline in Ads Sales”? Watch All the Super Bowl Spots Here
There was a lot of hoopla leading up to the Super Bowl, with speculation around whether or not the ads would sell out in these economic times.
Well, NBC reported on the eve of Sunday’s Super Bowl that it has sold the last two of the 69 advertising spots for the game, pushing total ad revenue for the event to a record $206 million. (Yes, a “record”) Continue Reading
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Google TV Ad-buying Now Live!
This morning, Google launched TV Ads, the latest in their expansion into offline media.More than ever, it is important for marketers to integrate analytics and conversion optimization reporting from multiple channels. This is just another reason why I’m so excited about the new phone call tracking service, TrackYourCalls, that is about to open for private beta. Continue Reading
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Internet use while watching TV – Good for marketers?
Media multitasking is not always a bad thing, Marketers.
This week eMarketer released their findings about Kids Juggling Media, which shows that they’re going online while watching television, often to visit websites they see on TV and discuss with their friends. And it’s not just the kids that are involved in this. The trend over the past few years has been to replace desktop computers with laptops, which are more likely to be used while the TV’s on.
Passive TV becomes InteractiveThe media will be inclined to put a negative spin on this, but this can only be good for smart marketers. Continue Reading
Raquel Hirsch
Chris Goward
