Most internet marketing projects, including conversion optimization A/B testing or Multivariate testing, will require the IT (Information Technology) or IS (Information Systems) department to get involved. For marketers, this can often be an uncomfortable step for several reasons. (more…)
Raquel Hirsch has over twenty years of senior marketing experience in diverse industries with expertise in CRM, database marketing, e-commerce, web analytics, and direct mail. Full profile.
Chris Goward brings a unique perspective from his 10+ years leading integrated ad campaigns for big agencies, interactive web development, analytical chemistry and launching several companies. Full profile.
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