Archive for the ‘State of the Market’ Category
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Predictions for 2010: “2010 is the Year of Conversion Rate Optimization”
I am like most people when it comes to year-end predictions and horoscopes: I don’t believe in them but cannot help myself from checking them out to see if they say what I wish they did say.
So it was with great enjoyment that I read SEOmoz’ “8 Predictions for SEO in 2010” where one of their predictions is “2010 is the Year of Conversion Rate Optimization.” Continue Reading
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eCommerce Sales 2008: Bad News or Not-So-Bad News? (Is there an opportunity for you here?)
News of a drop in holiday sales comes as no surprise this year. Overall holiday retail sales were down 5.5% in the month of November, and 8% in December up to the day before Christmas, compared to the same periods in 2007, according to MasterCard Advisors, a subsidiary of MasterCard Worldwide.
But wait! eCommerce sales were not down by as much as overall retail sales.
ComScore’s end-of-season online sales figures put the tally at $25.5 billion, down “only” 3% from a year ago. And MasterCard Advisors’ report says overall ecommerce sales ended the season with a decline of “only” 2.3% (the emphasis is mine).
But wait! Unique visitors to eCommerce sites were actually up.
Continue Reading
Raquel Hirsch
Chris Goward
