Archive for the ‘Social Media’ Category
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How BtoB and Consumer Marketing companies measure Social Media strategies – and why this new blog post matters to you today
Both business-to-consumer (BtoC) and business-to-business (BtoB) companies are rapidly adopting social media, according to eMarketer, “unable to ignore a major destination of Internet users” (and if you are reading this, you knew that already)
Social media, as we know it today, is only a few years old – at best Continue Reading
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Why the “Bad” News About Twitterers Quitting Twitter is Actually “Great” News for Conversion Marketers
I love Twitter and firmly believe it has is a big role to play in your marketing mix.
But all’s not well.
A few days ago, Reuters reported that about 60 percent of people on Twitter end up abandoning the service after a month.
Aggressively challenged by Twitter–aficionados, Reuters updated the study a few days later and went beyond just Twitter.com, adding in more than 30 websites and applications that feed into the Twitter community including: TweetDeck, TwitPic, Twitstat, Hootsuite, EasyTweets, Tumblr, and many others.
The results? Continue Reading
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Top Social Networking Sites – Are You at the Right Party?
The only hockey metaphor I know and understand is this one: “Skate to where the puck is going, not to where it is.” (Thanks, Wayne Gretzky)
A new comScore report reveals that AOL Community (the smallest on the list a year ago) and Twitter (very near the bottom last year) were the fastest growing sites in February 2009 compared to the same month a year ago, as follows:
Continue Reading
