Archive for the ‘Search Engine Marketing’ Category

  • Search Ad Spending: Maximizing ROAS Through Analytics and Conversion Optimization

    By: Raquel Hirsch
    Date: January 6th, 2009

    We all know that the economic downturn is shrinking the growth of all ad spending, including Search. But Search remains the “shining media” it has always been – it is simply not growing as quickly as it has in previous years.

    eMarketer estimates that while the rate of search ad spending growth was down in 2008, search still grew 21% over 2007. “In fact, the rate of growth will fall over the next three years—but search ad spending growth will continue to be positive, in double digits every year—until 2012 when it will rise to nearly 14%.”

    Search, it seems, is “recession-resistant.”

    Smart Marketers will continue to spend increasing budgets on Search – and rightfully so, if they want to continue to make their ROAS (Return on Advertising Spend) accountable.

    But are marketers managing and measuring ROAS properly?

    Maybe not. Continue Reading

    Posted in: Search Engine Marketing | best practices | economic downturn

  • Big News: Search Engine Use is UP!

    By: Raquel Hirsch
    Date: August 7th, 2008

    No, seriously folks, this is big news:

    Pew Research, a nonprofit “fact tank” that provides information on the issues, attitudes and trends shaping America and the world, reports today that the percentage of internet users who use search engines on a typical day has been steadily rising from about one-third of all users in 2002, to a new high of just under one-half (49%).

    With this increase, the number of those using a search engine on a typical day is pulling ever closer to the 60% of internet users who use email, arguably the internet is the all-time killer app…

    In other words, your customers are using Search every day more than they did before and are becoming more sophisticated about their response once they land on your website – and on your competitors’ sites.

    It’s high noon to make sure your landing pages are the best in town!

    Posted in: Research | Search Engine Marketing

  • 6 essentials for search marketing success flawed

    By: Chris Goward
    Date: July 17th, 2008

    I received a direct mail piece this morning advertising SMX East and it has a handy list of ‘6 essentials for search marketing success‘ on the front cover.

    In the opinion of SMX, they are: Continue Reading

    Posted in: Search Engine Marketing | landing page optimization

  • What to do when you cannot afford to pay more for your pay-per-click keywords…

    By: Raquel Hirsch
    Date: April 9th, 2008

    This morning, eMarketer reports “Although SEM has been booming, there may be a spending limit for some marketers”.

    As it turns out, from the results of a study conducted for the Search Engine Marketing Professional Organization (SEMPO) called “2007 State of the Market” we learn that there are multiple reasons for SEM spending growth. The reasons include advertiser demand, rising keyword and pay-per-click campaign costs, small-to-midsized business SEM use and increased behavioral and demographic targeting. Continue Reading

    Posted in: Search Engine Marketing

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