Archive for the ‘public relations’ Category
-
Client Conversion Rate Optimization Case Study Published on MarketingSherpa
Rudder is a Web 2.0 service that reduces the effort required to manage personal finances. This free online system simplifies complex financial information and delivers emailed account snapshots and graphs to help users make better financial decisions.
Rudder management worked with us because the conversion rate on their website was below their expectations and, in order to meet business objectives, they needed to quickly improve the conversion rate of the sales funnel.
So, rather than tweak the website and make “opinion-based” changes, management chose to make data-driven decisions by running statistically valid experiments (smart!). Continue Reading
-
WiderFunnel delivers conversion rate lift for Google
Google recently released videos showcasing the results of conversion optimization experiments that WiderFunnel ran for them, delivering significant conversion rate lift and learning for their Adwords advertisers.
The videos (and experiments) turned out great!
You can also find all the videos on the WiderFunnel case study page.
-
Obama’s Lessons for Online Marketers
Today, the local business publication, Business in Vancouver (BIV), picked up on my blog posts about Obama’s use of conversion optimization testing, which you can find below:
If you have a BIV subscription, you can read the article here. If not, we’ve republished it with permission here: Obamasphere’s online lessons for marketers here, or on the author, Alan Zisman’s, website.
-
How Landing Page Optimization Boosts DRTV Responses
Another case study of ours was published yesterday on Marketing Sherpa about a Landing Page Optimization project we recently completed.This case is a great example of how paying attention to the details and providing enough information, but not too much, will maximize conversion rates.
-
Best Practices Suggest Increased Online Conversion Rates By Focusing Above The Fold
We have started to contribute to a brand new publication we strongly recommend: “DemandGen Report”. The current issue has our article with tips for improving conversions by making sure all the Calls to Action (CTAs) are above the fold, with examples of things to do (and not!).
Check them out:
“DemandGen Report” is a brand new publication, distributed electronically 2x per month, focusing exclusively on the strategies, tactics and measurements that are central to generating demand, a topic at the heart of what we do (and, presummably what you do as well, if you read this blog). The e-newsletter and interactive website provide intellectual fuel to help drive the growth engine at leading B2C and B2B focused companies.
They use real world case studies and in-depth research and so manage to provide an insider’s view of which companies are taking the right track to drive sustainable growth for their business.
To subscribe, go their registration page
-
Landing Page Site Redesign Passes Test: Conversions Lift 32.5%; ROI at 154%
Marketing Sherpa published a Conversion Optimization case study this morning about a project we recently completed for Business Objects, an SAP Company.The author captured the steps we took with the client, Christine Mykota, and the typical challenges of working within a Fortune 500 company’s graphic standards well.
I also gave the author a sneak-peak of the six factors in WiderFunnel’s LIFT™ Analysis, which we use to evaluate landing pages and develop test hypotheses.
At IMC in Vancouver I will take Conversion Optimization workshop members through the LIFT Analysis tool and will post it to this blog after the conference, so stay tuned.
In the mean time, take a read through the excellent Sherpa article.
-
Using Landing Page Testing to Influence Offline Ad Campaigns
Great post today on the Search Engine Watch blog: not all landing pages are created for paid search campaigns. As our clients know, landing pages can be created for offline advertising on television, radio, and magazine ads.
(For example, here is a link to our Tourism BC Case Study highlighting precisely this point – which is mentioned in the posting itself.)
But best practices still hold: you should not just create the landing pages – you should test them as well to ensure you get the highest possible ROI from that investment.
And the next part is wonderful, as it reinforces something we have often blogged about: Google’s Tom Leung is quoted saying that marketers “can use landing page testing as a ‘bargaining chip to get a seat at the table with other marketers in your organization’” This is because the information gained from testing is highly useful to all your marketing colleagues planning offline campaigns.
-
Chris Profiled in BCIT Ambassador
BCIT’s Alumni publication, the Ambassador, ran a little profile of me this month with a good explanation of what we’re doing at WiderFunnel. Here’s a link to the pdf version, in case you’re interested.
-
WiderFunnel Added to OneDegree Blogroll
This is a quick call-out to OneDegree for adding WiderFunnel to their blogroll of Canadian Marketing and Communications Blogs.
Thanks Kate!
-
WiderFunnel Article in Direct Marketing News
The latest Direct Marketing News has a nice little article on page 8 about WiderFunnel becoming the first Canadian Google Website Optimizer Authorized Consultants.
They even included a nice little shot of Tom Leung. I guess they like his picture better than ours. We’re happy to get the word out to direct marketers about the power of Google Website Optimizer’s A/B Split Testing and multivariate testing capability.
Raquel Hirsch
Chris Goward
