Podcast: Conversion Optimization for Manufacturing with WiderFunnel Marketing
Wednesday, February 13th, 2008
In this podcast episode for the Better Process Podcast I discuss trends that face B-to-B marketers with Six Sigma Black Belt, Ken Rayment.
It’s a quick 10 minute interview and turns out to be an interesting discussion about the importance of marketing efficiency and accountability when there’s a downturn in the economy. Here’s a link to the mp3. Enjoy!
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