Archive for the ‘Phone Call Conversion Optimization’ Category
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Google’s New Click-to-Call for Mobile Ads – Implications for Your Conversion Rate

Google will soon launch a new AdWords feature available only on smartphones that will add a phone number to advertisers’ ads and allow searchers to call directly from the Google SERP. Here’s the announcement email I received from Google. Continue Reading -
Boosting Your AdWords Landing Page Phone Call Conversions by 42% is an “Excellent Way” to Start the Year Right
“Out with the old and in with the new”? Not quite, when it comes to what marketers are doing to improve the online conversion rate. More like “Keep up with the old and ADD the new.”
And “the new” is Landing Page Optimization for more PHONE CALL conversions. Continue Reading
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Google Analytics Adds Customization & Mobile Reporting
Last week WiderFunnel Marketing again had the pleasure of attending the Google Analytics and Website Optimizer Partner Summit at Google’s headquarters in Mountainview, CA.
At the summit Authorized Consultants got a sneak peak at the newest features to be bundled into Google Analytics and Google Website Optimizer starting today.
Here is a look at some of our favorite new Google Analytics features. Continue Reading

Raquel Hirsch
Chris Goward




