Archive for the ‘Online Advertising’ Category
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The Old Spice Guy Has a Dirty Secret: Sales Are Down
BNet reports that Procter & Gamble (PG) “faces an unpleasant dilemma on its Old Spice brand”: the campaign featuring “an impossibly handsome man in a towel” is hugely popular but sales of the product are going down.
So the question remains: is advertising an art form meant to entertain the masses? Or is it meant to sell soap (or deodorant, as the case may be)?
In this troubled economic times, I vote for sales.
You?
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The right question: Is the client ready to optimize?
“Traditional ad agencies don’t get it” and “digital agencies can’t follow through on their ideas” – this seems to be the current debate in the marketing community. But is this debate properly cast or are we missing the key point? Continue Reading
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Is the Click-through in Trouble? (Are you kidding me?)
In a surprising (at least for me, anyway) article published in eMarketer this week entitled “More Trouble for the Click-Through”, the author describes the click-through as “a metric in decline”. This reminded me of Mark Twain’s retort that “Reports of my demise have been greatly exaggerated.” Continue Reading
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Re-visiting the Age-Old Question: Which Ads Work?
As offline advertising continues to decline and online advertising continues to rise, I was struck by a LinkedIn Research Network/Harris Poll that revealed deep and very consistent differences in what advertisers and consumers believe works (who knew LinkedIn commissioned research? Apparently, this is the first survey, as part of a new partnership between Harris Interactive and LinkedIn. But I digress…).
In essence, the two groups pretty much disagree on everything. Continue Reading
Raquel Hirsch
Chris Goward
