Archive for the ‘Multivariate test’ Category
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Putting Your Conversion Optimization Skills to the Test – Play the Game
As our blog readers know, Conversion Optimization is part Art, part Science and part Smart Marketer.
The Art comes from creating innovative and persuasive landing pages and conversion flows, the Science comes from testing those pages, and the Smart Marketer is the one who knows the importance running landing page tests! Continue Reading
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New Webinar: The Inside Scoop on *How* Multivariate Testing Lifted Landing Page Conversion by 162% for W3i’s Profile Pimp
We recently posted a new MVT case study where we described at a high-level how, through Multivariate testing, we achieved a conversion rate lift of 162% for W3i’s Profile Pimp for MySpace application landing page.
We received great feedback on the case study – as well as some excellent questions, including Continue Reading
