Archive for the ‘Marketing planning’ Category
-
Post-Olympic Depression Syndrome May Be Similar to Successful Conversion Optimization Testing Breakthroughs
As I write this, the Vancouver 2010 Games are wrapping up. By the time I complete writing this blog post, right here in Vancouver, we will know whether Canada or the USA holds Olympic gold. Unable not to multitask, watching the game has me thinking about what happens next…
What happens after an athlete works so hard; is so focused; devotes his or her entire life and being to the one moment when they win Olympic gold… Then what? Continue Reading
-
Lessons from Disneyland on Experience Optimization
Chris in DisneylandHow does an organization like Disney create such a remarkable reputation? What can we learn from it?
On a recent family visit to Disneyland, I aimed to gather clues to their success. As with each visit (this being the fourth in as many years) I was again impressed by the organization’s quality of execution.
What can Disneyland teach us about experience optimization? Continue Reading
-
The right question: Is the client ready to optimize?
“Traditional ad agencies don’t get it” and “digital agencies can’t follow through on their ideas” – this seems to be the current debate in the marketing community. But is this debate properly cast or are we missing the key point? Continue Reading
-
How Landing Page Optimization *Will* Make You Happy
I just learned two things: 1. There such a thing as a World Database of Happiness, and 2. Iceland apparently is the happiest place on earth (yes, Iceland, where it is cold and dark six months out of the year).
Why is Iceland a happy place? Continue Reading
-
Re-visiting the Age-Old Question: Which Ads Work?
As offline advertising continues to decline and online advertising continues to rise, I was struck by a LinkedIn Research Network/Harris Poll that revealed deep and very consistent differences in what advertisers and consumers believe works (who knew LinkedIn commissioned research? Apparently, this is the first survey, as part of a new partnership between Harris Interactive and LinkedIn. But I digress…).
In essence, the two groups pretty much disagree on everything. Continue Reading
-
What is the Marketing C-Suite Measuring These Days? Conversions!
Forbes Magazine just released its 2009 Advertising Effectiveness Survey and some of the findings are of interest to marketers concerned with improving web conversions — some of the rest continue to disappoint us. Continue Reading
Raquel Hirsch
Chris Goward
