Content is important for getting people to your site, from search algorithms to social share to links to your site, but content alone doesn’t make you revenue. Content without conversions is just free publishing.
Archive for the ‘Marketing planning’ Category
Inbound marketing is the new marketing darling. Even the words associated with inbound drum up positive connotations, don’t they? Organic, engagement, permission-based, valued content, optimization etc.
But, is inbound marketing really saving us from “traditional” outbound? Is it making advertising less intrusive? Are marketers suddenly altruistic information-sharers? I don’t think so.
Post-Olympic Depression Syndrome May Be Similar to Successful Conversion Optimization Testing Breakthroughs
What happens after you get the big breakthrough in Conversion Optimization may not be dissimilar to what Olympic athletes go through after winning gold….
Chris in Disneyland How does an organization like Disney create such a remarkable reputation? What can we learn from it? On a recent family visit to Disneyland, I aimed to gather clues to their success. As with each visit (this being the fourth in as many years) I was again impressed by the organization’s quality [...]
“Traditional ad agencies don’t get it” and “digital agencies can’t follow through on their ideas” – this seems to be the current debate in the marketing community. But is this debate properly cast or are we missing the key point?
I just learned two things: 1. There such a thing as a World Database of Happiness, and 2. Iceland apparently is the happiest place on earth (yes, Iceland, where it is cold and dark six months out of the year). Why is Iceland a happy place?
As offline advertising continues to decline and online advertising continues to rise, I was struck by a LinkedIn Research Network/Harris Poll that revealed deep and very consistent differences in what advertisers and consumers believe works (who knew LinkedIn commissioned research? Apparently, this is the first survey, as part of a new partnership between Harris Interactive [...]
Forbes Magazine just released its 2009 Advertising Effectiveness Survey and some of the findings are of interest to marketers concerned with improving web conversions — some of the rest continue to disappoint us.