Archive for the ‘Marketing metrics’ Category
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Who Needs an AdWords Audit? (Probably everyone spending money on AdWords, that’s who)
Most companies with an online presence (and most companies today that consider themselves a viable enterprise do have an online presence) know they cannot get by without spending at least a portion of their marketing budget on Google. While alternatives are emerging, Google AdWords remains a solid and safe bet that the company will be able to drive traffic to its website. For companies experiencing success with AdWords, it becomes a “drug” they are addicted to and cannot do without. Continue Reading
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Free Bryan Eisenberg Conversion Optimization Webinars Sponsored by WiderFunnel (you can register now)
I am absolutely delighted to tell you that Bryan Eisenberg, the online marketing pioneer and recognized authority, the man who has focused his career on teaching businesses how to improve online conversion rates, will be delivering two free webinars as part of our Master Webinar Series.
Here are the details:
• April 1st, 2010: “Don’t Be April’s Fool: Proven Techniques To Maximize Your Advertising ROI” Continue Reading
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How BtoB and Consumer Marketing companies measure Social Media strategies – and why this new blog post matters to you today
Both business-to-consumer (BtoC) and business-to-business (BtoB) companies are rapidly adopting social media, according to eMarketer, “unable to ignore a major destination of Internet users” (and if you are reading this, you knew that already)
Social media, as we know it today, is only a few years old – at best Continue Reading
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It’s Official: “The Best Way to Improve Conversions is Testing and Analysis” (but ad agencies don’t know that)
eMarketer reports on an Econsultancy study that revealed (!) that companies worldwide consider sales to be the #1 conversion relevant to them, with sign-ups and registrations a close second.
Sales conversions are crucially important to business (you knew that) so what is really interesting to me is that the study revealed once again (we have blogged about it before) the gap between what clients think is important and what agencies think is. Continue Reading
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Is the Click-through in Trouble? (Are you kidding me?)
In a surprising (at least for me, anyway) article published in eMarketer this week entitled “More Trouble for the Click-Through”, the author describes the click-through as “a metric in decline”. This reminded me of Mark Twain’s retort that “Reports of my demise have been greatly exaggerated.” Continue Reading
