Archive for the ‘Marketing Management’ Category
-
Predictions for 2010: “2010 is the Year of Conversion Rate Optimization”
I am like most people when it comes to year-end predictions and horoscopes: I don’t believe in them but cannot help myself from checking them out to see if they say what I wish they did say.
So it was with great enjoyment that I read SEOmoz’ “8 Predictions for SEO in 2010” where one of their predictions is “2010 is the Year of Conversion Rate Optimization.” Continue Reading
-
The right question: Is the client ready to optimize?
“Traditional ad agencies don’t get it” and “digital agencies can’t follow through on their ideas” – this seems to be the current debate in the marketing community. But is this debate properly cast or are we missing the key point? Continue Reading
-
How Important *Is* Marketing to the Corporation, After All?
Sorry folks, but it looks like the answer is “Not Very” – at least according to a study conducted by Ernst & Young and presented as part of a panel with chief financial officers at the ANA Marketing Accountability and Effectiveness Conference.
Consider this:
Being listed in public financial filings means Continue Reading
Raquel Hirsch
Chris Goward
