Archive for the ‘Marketing Ethics’ Category

  • When Linkbait Goes Mental

    By: Chris Goward
    Date: May 16th, 2008

    Online marketers who are searching for ways to bring more traffic to their sites will often be told to produce Linkbait content. The caveat should, of course, be that the content of the linkbait should be true.

    Recently a high-profile example of what many would call unethical SEO practice stirred up some controversy. Continue Reading

    Posted in: Marketing Ethics

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