Archive for the ‘landing page optimization’ Category
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How Landing Page Optimization *Will* Make You Happy
I just learned two things: 1. There such a thing as a World Database of Happiness, and 2. Iceland apparently is the happiest place on earth (yes, Iceland, where it is cold and dark six months out of the year).
Why is Iceland a happy place? Continue Reading
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How Multivariate Testing Lifted Conversion by 162% for W3i’s Profile Pimp for MySpace application
W3i is what their customers would call a “totally awesome company” – and we’d agree.
They focus on increasing revenue, distribution and engagement for Windows applications and plug-ins, and use a network approach combining the demand for free and trial applications monetized by the distribution of additional, relevant applications when the consumer is in the installation mindset. Continue Reading
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More Surprising Data About Who Actually Is Online (Important to know if you market to Men)
It’s not race or ethnicity, it’s gender that makes all the difference.
This morning, eMarketer reports that US men are the minority online:
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The LIFT Model: The Six Landing Page Conversion Rate Factors
Tweet This article is an introduction to the Landing Page Influence Function for Tests™ (or LIFT™) Model, a framework I developed for WiderFunnel to use to analyze conversion pages and develop test hypotheses. We have used this tool as part of a structured process to lift each of our clients’ conversion rates by between 10% to 277%. Continue Reading
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Web 2.0 service lifts subscription conversion rate by 45%
Rudder.com is an innovative personal financial management service that delivers financial snapshots to your email Inbox. Not only was the service recently recognized by ReadWriteWeb as a “Best product of 2008″ but they’re also working hard to optimize their website’s user experience.
WiderFunnel recently began running Funnel Experiment tests on their website and has, so far, delivered a 45% lift in their new customer acquisition conversion rate.
Read the details and see screenshots of Rudder’s landing page optimization here.
You can also read more conversion rate optimization case studies here.
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Using Landing Page Testing to Influence Offline Ad Campaigns
Great post today on the Search Engine Watch blog: not all landing pages are created for paid search campaigns. As our clients know, landing pages can be created for offline advertising on television, radio, and magazine ads.
(For example, here is a link to our Tourism BC Case Study highlighting precisely this point – which is mentioned in the posting itself.)
But best practices still hold: you should not just create the landing pages – you should test them as well to ensure you get the highest possible ROI from that investment.
And the next part is wonderful, as it reinforces something we have often blogged about: Google’s Tom Leung is quoted saying that marketers “can use landing page testing as a ‘bargaining chip to get a seat at the table with other marketers in your organization’” This is because the information gained from testing is highly useful to all your marketing colleagues planning offline campaigns.
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6 essentials for search marketing success flawed
I received a direct mail piece this morning advertising SMX East and it has a handy list of ‘6 essentials for search marketing success‘ on the front cover.
In the opinion of SMX, they are: Continue Reading
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The party is always above the fold
Interesting stats supporting the importance of keeping your key content above the fold recently from the Vertical Response blog. These stats are for email clicks, but the conclusion has been demonstrated repeatedly to be one of the top factors in website conversion rates too.
The email stats show:
43-60% of all clicks in an email happened in the first article which is mainly above the fold. Caveat, we have been using “anchor tags” above the fold to give readers a tease of what’s below. We think it has helped our click rate overall. (I try to lead with what I think is the strongest to pull readers in.)
15-30% of all clicks happened on the 2nd article.
6-8% of all clicks happened in the third article.
People avoid scrolling, reading and generally exerting effort so the Conversion Guru will design landing pages (and emails) to make your desired Actions happen above the fold.
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Internet use while watching TV – Good for marketers?
Media multitasking is not always a bad thing, Marketers.
This week eMarketer released their findings about Kids Juggling Media, which shows that they’re going online while watching television, often to visit websites they see on TV and discuss with their friends. And it’s not just the kids that are involved in this. The trend over the past few years has been to replace desktop computers with laptops, which are more likely to be used while the TV’s on.
Passive TV becomes InteractiveThe media will be inclined to put a negative spin on this, but this can only be good for smart marketers. Continue Reading
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How to Get a 100% Conversion Rate Landing Page
Take a look at your stats for one of your important landing pages. What’s your current conversion rate? It’s probably less than 10% if your desired Action is a purchase. If you’re trying to get a lead or offering a free download you may be as high as 50 or 60%.
Now imagine if you could get a 100% conversion rate.
That means every single unique visitor to that page would successfully complete your desired action. Of course, that’s not possible.
Why can you never get a 100% conversion rate? Continue Reading
