Archive for the ‘landing page optimization’ Category
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3 Lessons From My 1st WiderFunnel Test
Since I joined WiderFunnel in April, I’ve been busy getting to know new colleagues, learning a new conversion rate optimization approach, and working with a new group of enlightened clients on optimization strategy.
With all that busy-ness, I’ve not been sharing my thoughts with the Marketing community as much as I used to. But since my very first WiderFunnel experiment had both interesting and positive results, I feel it’s time to post some learning.
Looking at the 3 lessons I’ll share from this experiment, I would say that 2 are good reminders that don’t surprise me, and 1 is a legitimate surprise…definitely worth testing! Continue Reading
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Looking Forward to a ‘Fully Optimized’ 2011
Tweet No, I will not fall into the trap of trying to predict the future. I just Googled “marketing predictions 2011” and got “about” 1,380,000 results. Of course, most of these search results included the words “social media” in them (OK, that was a joke).
Instead of trying to predict, I want to thank our clients for Continue Reading
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PubCon 2010 Free Landing Page Evaluation Offer
Chris GowardI will be speaking at PubCon 2010 in Vegas this week. If you’re there, don’t miss my Post-Click Marketing: Landing Page Optimization session.
If you won’t be there, don’t worry, we’ve got you covered.
To celebrate PubCon 2010, WiderFunnel is offering a FREE landing page evaluation but only until November 19. Sign up here!
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An Inconvenient Truth of Landing Page Optimization
Chris Goward and Rob Snell
at Conversion ConferenceI was speaking at Conversion Conference East in Arlington, VA last week and during one of my sessions, the very smart Rob Snell jokingly called out, “But I want a silver bullet to boost my conversion rate!” I knew that Rob was being facetious. He and his brother Steve have learned from years of experience as a Hunting Supplies retailer that “secrets to success” are really hard-earned lessons. But many aren’t so tongue-in-cheek when they ask for that.
Marketing Optimization success takes planning
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How to Increase Email Address Captures on Landing Page Forms
Designing web pages to capture email addresses is not the sort of thing that wins awards in Cannes. We know that.
But for our clients in lead-generation (and many in eCommerce) who couldn’t care less about advertising awards but who have Continue Reading
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Learn How Landing Page Optimization Lifted Order Form Entrances for Online Business Supplies Retailer by 210%
Overnightprints.com (ONP) is one of the leading online printers of customized printed products in the United States and Europe. Their products include business cards, postcards, letterhead, envelopes, stamps and more. They provide cost effective, high quality, custom office stationary products to both general consumers and small businesses. (Very cool stuff – check them out here no matter where you are).
We worked with ONP to plan, develop and execute a Conversion Rate Optimization strategy. The strategy we recommended and executed included an A/B/n experiment to quickly establish a higher starting point for further optimization.
The results? An amazing 210% conversion rate lift to Order Form entrances. Continue Reading
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Predictions for 2010: “2010 is the Year of Conversion Rate Optimization”
I am like most people when it comes to year-end predictions and horoscopes: I don’t believe in them but cannot help myself from checking them out to see if they say what I wish they did say.
So it was with great enjoyment that I read SEOmoz’ “8 Predictions for SEO in 2010” where one of their predictions is “2010 is the Year of Conversion Rate Optimization.” Continue Reading
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How Conversion Optimization Addresses the Challenge of a Single-product eCommerce site and lifts conversions by 50%
Winning Test PageIf you run a single-product eCommerce site, as opposed to multi-product niche stores, you know you face unique challenges.
Most marketers, even multi-product eCommerce marketers, aren’t aware of the unique complexities you face:
• Market must be created
• Product must be seen to be appreciated Continue Reading -
Just in time for Christmas: BabyAge.com Increases Ecommerce Sales Conversion by 22%
Ecommerce dreams do come true: by testing the product page template, this top Ecommerce retailer increased its sales conversion rate by 22% – an amazing improvement, just in time for Christmas sales. Continue Reading
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New Webinar: The Inside Scoop on *How* Multivariate Testing Lifted Landing Page Conversion by 162% for W3i’s Profile Pimp
We recently posted a new MVT case study where we described at a high-level how, through Multivariate testing, we achieved a conversion rate lift of 162% for W3i’s Profile Pimp for MySpace application landing page.
We received great feedback on the case study – as well as some excellent questions, including Continue Reading
