Today I’d like to highlight one of the many industries that we’ve seen benefiting from a conversion optimization strategy: video game makers. If you know of any in that space, please pass this post along for them. They’ll thank you for it.

It also includes a new case study from Electronic Arts’ conversion optimization strategy showing how they increased player signups by testing alternative signup paths.

Here’s a recent question from a webinar attendee that deserves a post in itself.

I’ve heard conversion consultants advise that you should start by testing as far down the conversion funnel as you can. Do you agree?

The short answer: No!

Find out the slightly longer (and better) answer…

Employing the sales person’s time-honored techniques of relationship-building will help improve your landing pages. You can use peoples’ natural social tendencies to make your landing pages more conversational, engaging, and persuasive for conversions.

If you advertise with Google AdWords, bounce rate is important. Not only does each bounce cost you directly by losing a paid visitor, but now a high bounce rate can serious impact your campaign efficiency more than ever before. Your visitors can choose to “block all ads” and give Google a good reason to reduce your Quality Score.

Since I joined WiderFunnel in April, I’ve been busy getting to know new colleagues, learning a new conversion rate optimization approach, and working with a new group of enlightened clients on optimization strategy. With all that busy-ness, I’ve not been sharing my thoughts with the Marketing community as much as I used to. But since [...]

(Disclaimer: this blog post contains no “predictions.” The good news: it does contain a free download to a LIFT Poster, yes,to “that airplane diagram” I keep getting asked about!) Thank you to our clients and friends – you are truly an inspiration to us!

Chris Goward I will be speaking at PubCon 2010 in Vegas this week. If you’re there, don’t miss my Post-Click Marketing: Landing Page Optimization session. If you won’t be there, don’t worry, we’ve got you covered. To celebrate PubCon 2010, WiderFunnel is offering a FREE landing page evaluation but only until November 19. Sign up [...]

Chris Goward and Rob Snellat Conversion Conference I was speaking at Conversion Conference East in Arlington, VA last week and during one of my sessions, the very smart Rob Snell jokingly called out, “But I want a silver bullet to boost my conversion rate!” I knew that Rob was being facetious. He and his brother [...]

Is capturing e-mail addresses a top priority? If Yes, then here is your chance to learn how you too can improve your online email capture conversion rate.

Here is an Ecommerce How-to Webinar invitation… learn how this online Business Supplies Retailer uses Landing Page Optimization to lift Order Form Entrances by 210%