Archive for the ‘landing page optimization’ Category
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How to Increase Email Address Captures on Landing Page Forms
Designing web pages to capture email addresses is not the sort of thing that wins awards in Cannes. We know that.
But for our clients in lead-generation (and many in eCommerce) who couldn’t care less about advertising awards but who have Continue Reading
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Learn How Landing Page Optimization Lifted Order Form Entrances for Online Business Supplies Retailer by 210%
Overnightprints.com (ONP) is one of the leading online printers of customized printed products in the United States and Europe. Their products include business cards, postcards, letterhead, envelopes, stamps and more. They provide cost effective, high quality, custom office stationary products to both general consumers and small businesses. (Very cool stuff – check them out here no matter where you are).
We worked with ONP to plan, develop and execute a Conversion Rate Optimization strategy. The strategy we recommended and executed included an A/B/n experiment to quickly establish a higher starting point for further optimization.
The results? An amazing 210% conversion rate lift to Order Form entrances. Continue Reading
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Predictions for 2010: “2010 is the Year of Conversion Rate Optimization”
I am like most people when it comes to year-end predictions and horoscopes: I don’t believe in them but cannot help myself from checking them out to see if they say what I wish they did say.
So it was with great enjoyment that I read SEOmoz’ “8 Predictions for SEO in 2010” where one of their predictions is “2010 is the Year of Conversion Rate Optimization.” Continue Reading
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How Conversion Optimization Addresses the Challenge of a Single-product eCommerce site and lifts conversions by 50%
Winning Test PageIf you run a single-product eCommerce site, as opposed to multi-product niche stores, you know you face unique challenges.
Most marketers, even multi-product eCommerce marketers, aren’t aware of the unique complexities you face:
• Market must be created
• Product must be seen to be appreciated Continue Reading -
Just in time for Christmas: BabyAge.com Increases Ecommerce Sales Conversion by 22%
Ecommerce dreams do come true: by testing the product page template, this top Ecommerce retailer increased its sales conversion rate by 22% – an amazing improvement, just in time for Christmas sales. Continue Reading
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New Webinar: The Inside Scoop on *How* Multivariate Testing Lifted Landing Page Conversion by 162% for W3i’s Profile Pimp
We recently posted a new MVT case study where we described at a high-level how, through Multivariate testing, we achieved a conversion rate lift of 162% for W3i’s Profile Pimp for MySpace application landing page.
We received great feedback on the case study – as well as some excellent questions, including Continue Reading
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How Landing Page Optimization *Will* Make You Happy
I just learned two things: 1. There such a thing as a World Database of Happiness, and 2. Iceland apparently is the happiest place on earth (yes, Iceland, where it is cold and dark six months out of the year).
Why is Iceland a happy place? Continue Reading
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How Multivariate Testing Lifted Conversion by 162% for W3i’s Profile Pimp for MySpace application
W3i is what their customers would call a “totally awesome company” – and we’d agree.
They focus on increasing revenue, distribution and engagement for Windows applications and plug-ins, and use a network approach combining the demand for free and trial applications monetized by the distribution of additional, relevant applications when the consumer is in the installation mindset. Continue Reading
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More Surprising Data About Who Actually Is Online (Important to know if you market to Men)
It’s not race or ethnicity, it’s gender that makes all the difference.
This morning, eMarketer reports that US men are the minority online:
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The LIFT Model: The Six Landing Page Conversion Rate Factors
This article is an introduction to the WiderFunnel Landing Page Influence Function for Tests™ (or LIFT™) Model, a framework WiderFunnel Marketing uses to analyze conversion pages and develop test hypotheses. We have used this tool as part of a structured process to lift each of our clients’ conversion rates by between 10% to 277%. Continue Reading
Raquel Hirsch
Chris Goward
