Ad Optimization for Paid Search: An interview with Joe Kerschbaum

Joe Kerschbaum Interview

Today, I’d like to share a conversation I had with Joe Kerschbaum, Vice President of Clix Marketing to talk about Paid Search Ad Optimization. Joe has been working in SEM since 2006 and is a paid search optimization expert.

He gives tips and strategies for getting better results in PPC.

Most importantly, with all the clutter in PPC, how to do think differently to break out? Find out here.

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Google+ and Search Engine Optimization: An Interview with Janet Driscoll Miller

Janet Driscoll Miller Interview

The marketing department recently sent me out with a Flip Mino in hand to interview some of the great speakers at the conferences I was speaking at.

Here is the first of 4 interviews I conducted with Janet Driscoll Miller, President and CEO of Search Mojo, who gives some insights into Google+  and its implications for organic Google search rankings.

Get the low down on:

  • How Google+ can affect your website’s organic rankings
  • Recommendations on administering Google+ for search
  • Insights on the “social search environment” and how it will evolve
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On the FM Waves with WebmasterRadio.FM @ SES San Fran

Webmaster Radio Interview with Chris Goward

Jorge Hermida from WebmasterRadio.FM interviewed me recently at SES San Francisco with questions about the latest trends, results and misconceptions in Conversion Optimization. Hear more about getting results from inbound, content, and organic marketing and optimizing results from landing pages.

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Chris Goward at PubCon Vegas Video Interview


Check out the new video interview published this week on the PubCon blog. Vanessa Zamora interviewed me to discuss WiderFunnel’s recent whitepaper.

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Video Interview of Chris Goward at PubCon

Check out the new video interview published today. Vanessa Zamora of PubCon interviewed Chris Goward between sessions and covered some of the current topics in Conversion Optimization. Topics include: What is the LIFT Model and Kaizen Method? What are the most surprising test results we see What software should you use for conversion testing? Why [...]

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Interview with Tom Leung about new beta-free Google Website Optimizer – text version

This is the transcript of our recent interview with Tom Leung. Click here to listen to the audio version. Chris Goward: Great! Looks like we’re online here. Hi, this is Chris Goward from WiderFunnel Marketing at I’m speaking today with our friend Tom Leung, product manager for Google Website Optimizer. Tom, of course, it’s [...]

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Podcast: Conversion Optimization for Manufacturing with WiderFunnel Marketing

Conversion Rate Optimization for Manufacturing In this podcast episode for the Better Process Podcast I discuss trends that face B-to-B marketers with Six Sigma Black Belt, Ken Rayment. It’s a quick 10 minute interview and turns out to be an interesting discussion about the importance of marketing efficiency and accountability when there’s a downturn in [...]

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Clipping: Interview with Google’s Tom Leung

Check out our latest news; a one-on-one interview in DM News with Tom Leung, Google Website Optimizer Product Manager. Interview with Google’s Tom Leung – page 1 Interview with Google’s Tom Leung – page 2

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Interview with Tom Leung, Business Product Manager at Google

This article originally appeared in DM News. Why would anyone want to give a product away when the marketplace is valuing it at thousands of dollars — per month? What’s in it for them to do that? Those were some of the questions I posed Tom Leung, Business Product Manager at Google, key team member [...]

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