Or maybe you’re one of the smart ones who realize that ticket prices can only go down as the event approaches.

Well, wait no more. Here’s your code to save 30% on your OMS pass: SPEAKER30

But you need to register now to get the discount. I’ll wait here while you do.

Done?

I hope you’ll be able to attend my session on Tuesday, Feb 7 at 11:45am.

Catch the Conversion Optimization Session at OMS

I will be presenting “5-Step Conversion Optimization Testing”, showing how leading conversion optimization companies are using WiderFunnel’s proven continuous improvement process. There will be lots of case studies and take-aways.

Register for a 1:1 Labs Meeting

You can also book a free consultation with me at the event. OMS has set up a table for us to meet to discuss your website conversion challenges. I can give you advice on how to prioritize conversion optimization opportunities, how to get the best results with testing and how to quantify the potential improvement from a conversion optimization strategy. To book a session, email: OMS2012@widerfunnel.com

Do you have challenges with your website that need expert attention? Will you be at PubCon Vegas on Nov 9 & 10? If so, you’re in luck, but you’ll have to act fast.

I have led the strategy for all of our clients since we founded WiderFunnel in 2007. From the in-house playbook we’ve developed, based on learning from thousands of tests and hundreds of clients, I can tell you what really works. Not just what consultants think might work.

To connect with me at the PubCon Conference and talk about your website conversion challenges, just email “pubcon2011@widerfunnel.com” and ask to schedule a 1:1 session.

If you haven’t been to PubCon Vegas before, it can be an overwhelming experience. The conference includes four days of sessions with 9 separate tracks covering topics like SEO, Paid Search, Local Search, Advertising, Branding and, of course, Conversion Optimization & Landing Page Optimization. Which ones should you choose to see?

Let me help you with at least two selections. I will be presenting twice and I’ve just added two separate “Labs” sessions where you can book a slot to speak face to face.

Landing Page and Conversion Optimization Presentations

Join me and find out how to get true conversion rate lift from tested results, not just gut opinion. You will see Conversion Optimization case studies and results from companies like SAP, Electronic Arts, AllPopArt.com and more. Plus, I’ll give you frameworks and strategies you can use to get results for your sites immediately.

Here are the sessions to mark on your agenda:

• Multivariate Testing and Conversion Optimization
  Wednesday November 9, 4:20pm
• Post Click Marketing: Landing Page Optimization
  Thursday November 10, 3:15pm

Request a 1:1 Meeting – Limited Slots Available!

Here are the 1-on-1 meeting slots that are available to book:

• Conversion Optimization 1-to-1 Lab
  Wednesday November 9, 2-3pm
  3 slots available Update: Only 1 slot left!
• Landing Page Optimization 1-to-1 Lab
  Thursday November 10, 11am-12pm
  3 slots available Update: All slots booked!

To request a booking, send an email to “pubcon2011@widerfunnel.com” now.
One of WiderFunnel’s friendly team members will confirm availability.

• Tweet

Would you like to go to the Search Engine Strategies Conference in style? And, by “in style”, I mean free (as in beer).

Well, you’re in luck, because I’m going to give you a great tip to get a free trip and tickets, and have a little fun in the process.

It will only take you 3-5 minutes. But you have to act fast. The contest ends July 11, 2011.

SES is going to award two lucky people a free trip to San Fran to attend the full three-day conference.

If you can talk for 1 minute, you can win

All you have to do is post a short 1-3 minute video with an idea for who you would like to see speak at SES.

The best part is that, as of today, the odds on the contest are virtually 100%. Yes, there is only one video entry so far!

And, I’m going to make it even easier. If you can’t think of a session idea, all you need to do is turn on your computer camera and read the script below. That’s it!

Now, I wasn’t planning on going to SES again this year but, who knows. If enough of you want to send in a video, I may change my plans.

Here’s your video script

Hi, my name is [Your Name] and I’m going to keep this short, so you’ll vote for me.

Thanks. I look forward to winning and seeing you at SES.

Upload your video

Save your video, thenupload it to the contest page, here.

Maybe I’ll see you there

• Tweet

Chris Goward Interview

Check out the new video interview with Chris Goward published this week on the PubCon blog. Vanessa Zamora interviewed me to discuss WiderFunnel’s recent whitepaper and the state of the Conversion Optimization industry.

We covered topics like:

• How organizations are mistakenly using conversion optimization and landing page optimization as a tactic, with emphasis on tips and tricks, rather than a strategy that can be integral to the overall marketing strategy of the business
• A summary of WiderFunnel’s white paper: “Five Steps to Developing a Successful and Scalable Conversion Optimization Strategy“
• How organizations can be too preoccupied with the technology instead of focusing on marketing insights that will drive results
• Suggested optimization testing tools

Watch the video interview here.

Thanks again, Vanessa!

Specifically, I will be answering questions for startups on the topics of:

• Marketing Strategy
• Clarifying your Value Proposition
• Serving B2B Clients (From medium to Very Large)

If you’re involved in a startup or want to network with smart people in Vancouver, sign up and join us.

You will be able to sign up for a 10-minute slot to get my advice. If you have a website or marketing pitch, bring it to me and I can help you refine the Value Proposition, messaging and layout to get the best results. If you have a marketing plan, bring that as well.

I look forward to meeting you there!

Update: Connect Conference is now SOLD OUT. For more information, contact them on twitter.

If you are anywhere near San Francisco on Aug 19, 2010, you should not miss the one-day Conversion Conference event, part of SES and Connected Marketing Week by Clickz.

In my session, titled eCommerce Optimization, you will see case study examples of eCommerce landing pages and catalog sites that have had huge lift in sales through Conversion Optimization testing.

Can’t wait until then?
You should check out some of our latest Conversion Optimization case studies now.

We opened the event on Wednesday night with the WiderFunnel kickoff party and the next two days was one of the most content-packed conferences I’ve seen. With over 50 speakers and less than 150 attendees, the content ratio was high.

The first day saw five sessions about Conversion Optimization. They included: SAP / WiderFunnel 154% ROI case study presented by Christine Mykota of SAP and Raquel Hirsch of WiderFunnel; Making Testing Sexy at Victoria’s Secret by Jonghee Jo; Tom Leung with Google Website Optimizer; and Zaaz showing their Conversion Optimization ROI calculator (what they call Monetization).

I started the second day with a Conversion Optimization panel discussion with Mark Wachen of Optimost, Eric Hansen of SiteSpect, Pedro Sostre of Sostre & Assoc. and Mona Ellesseily of Page Zero Media. There were excellent questions by the audience, showing that Conversion Optimization is getting past the ‘What is it?’ stage to more interesting implementation questions.

The most interesting part for me was the follow-up workshop where I got the audience involved by using our Landing Page Influence Function for Tests (LIFT™) to evaluate a landing page and create hypotheses for testing. The interaction was great and everyone had fun. As promised, I will provide an overview of the LIFT Analysis tool on this blog in the next few days, so sign up for updates here so you don’t miss it:

Today, there has been an excellent turnout, with most sessions standing-room only. Here are some of the highlights:

• William Azaroff of Vancity spoke about the power of the web in mobilizing volunteerism and social responsibility at a micro level with Vancity’s uber-successful ChangeEverything.ca – and the bonus of finding themselves with a stronger brand and increased revenues on key product lines

• Darin Sarlabous of Aeroplan presented the positive impact on the organization their Unica implementation has delivered: better partner accountability; ability to segment the file to increase offer relevance; the benefits of automating mundane and non value add marketing tasks, increase campaign frequency…all with a decrease in their unsubscribe rates!

• Tom Leung, as usual, did an amazing job in his Google Website Optimizer presentation, totally engaging the audience – making people wonder how they ever made decisions on web changes *without* testing…

• We presented our SAP Case Study and we areso very appreciative of Christine Mykota, our client, who actually came in from her two-week sailing vacation to do the presentation!

The best part for me is the buzz I am hearing about TESTING! This rocks!

At 3:20 on Day 1 (September 11), Christine Mykota, Channel Marketing, Americas Marketing, SAP and I will be co-presenting a case study, “Learn how SAP increased conversion rate by 30% and achieved 154% ROI with landing page testing”

And at 9 am on Day 2 (September 12) Chris will be moderating the Conversion Optimization panel, Panelists include: Mark Wachen, Interwoven; Frans Keylard, Widemile; Eric Hansen, SiteSpect; Pedro Sostre, Sostre & Associates and Mona Elesseily, Page Zero Media

Plus (Chris is busy!), at 9:30 on Day 2, Chris will also be leading the Conversion Optimization Workshop

Here is a summary of what’s to come (I think they are almost sold out but worth checking on their site):

SPEAKERS

The list of speakers and companies represented is quite remarkable:

Tom Leung, Google; Bob Page, Yahoo!; Eric T. Peterson, Web Analytics Demystified; Darren Barefoot and Julie Szabo, Capulet Communications; Xavier Casanova, Liveclicker; William Azaroff, Vancity; Gary Angel, Semphonic; Jon Husband Wirearchy Network; Anil Batra, Zero Dash 1; Ali Asaria, Well.ca; Lauraleigh Cairns, WebTrends; John Hossack, VKI Studios; Gary R. Beal, Stickyeyes; Jason Burby and Rich Devine, ZAAZ; Andre Charland, Nitobi; Jonathan Weber, Lunametrics; Stefan Eyram, ExactTarget; Jonghee Jo, Victoria’s Secret; Shannon Ryan, President and CEO non-linear creations, Inc; Darin Sarlabous, Aeroplan; Shawn Neumann, Domain 7

PANEL DISCUSSIONS

In addition to Chris’ session, there are many other panel discussions:

• Writing for the Web with Crawford Kilian, author of “Writing for the Web 3.0; Elizabeth Southall, Powerhouse Copy; Jim DeLaHunt, Jim DeLaHunt & Associates; Tom McNamara, McNamara Communications; Monique Trottier, Boxcar Marketing. Moderator: Michael Straker, VKI Studios

• Online Advertising with Jonathan Cohen, Shapiro Choen; Bennet G. Kelley, Internet Law Center; Tiffany Feltenberger, Omniture; Kate Tune, Cole & Weber United; Xavier Casanova, Liveclicker; Bill Barnes, Enquiro; Ellerton Whitney, Earthbound Media Group. Moderator: Jason Billingsley, Innovation Elastic Path Software, Inc.

• Search Engine Optimization with Alexandre Brabant, eMarketing 101.ca; Omar Al-Hajjar, Magnet Search Marketing; Ellerton Whitney, Earthbound Media Group; Gary R. Beal, Stickyeyes; Lyn Wilson, 6S Marketing; Bill Barnes, Enquiro. Moderator: Rodney Bartlett, Reachd

• Social Media with Warren Sukernek, Wunderman; Jacqueline Voci, Soya Marketing; Julie Wisdom, Babcock & Jenkins; William Azaroff, Vancity

WORKSHOPS

• Writing for the Web with Michael Straker, VKI Studios

• Online Advertising with Jason Billingsley, Innovation Elastic Path Software, Inc

• SEO with Rodney Bartlett, Reachd

• Mobile Marketing with Matthew Snyder, ADObjects

• Social Media with Patrick Schwerdtfeger, Tactical Execution

TOOL DEMOS

• SEO Browser, presented by Jeff Nelson, Anduro Marketing

• Website Grader, presented by Erin Colbert, HubSpot

• ProtoShare, presented by Blake D. Johnson, Site9

• Amacus

• Vovici, presented by Jeffrey Henning

• ActiveConversion, presented by Fred Yee, FoundPages

• Eloqua, presented by Keith Burrows, Eloqua

• Omniture Survey, presented by Tiffany Feltenberger

WOW! There is a lot to do/see/learn! I am bringing my runners (well, not really).

Co-organizers Lennart Svanberg and Lars Johansson have attracted an incredible roster of speakers and participants from Europe, the United States, Canada, and Asia who are traveling to Vancouver, BC, Canada to take part in the conference.

Here is a sampling of the speakers and companies represented, to give you an idea of their caliber:

• Tom Leung, Google
• Christine Mykota, SAP
• William Azaroff, Vancity
• Jonghee Jo, Victoria’s Secret
• Bob Page, Yahoo!
• Jason Burby, ZAAZ
• Darin Sarlabous, Aeroplan
• Mark Wachen, Interwoven
• Jacqueline Voci, Soya Marketing
• John Hossack, VKI Studios
• Michael Straker, VKI Studios
• Shawn Neumann, Domain 7
• Eric T. Peterson, Web Analytics Demystified
• Darren Barefoot and Julie Szabo, Capulet Communications
• Xavier Casanova, Liveclicker
• Gary Angel, Semphonic
• Jon Husband, Wirearchy Network
• Anil Batra, Zero Dash 1
• Matthew Colebourne, coComment
• Gary R. Beal, Stickyeyes
• Andre Charland, Nitobi
• Robbin Steif, Lunametrics
• Stefan Eyram, ExactTarget
• Shannon Ryan, Non-linear creations
• Sheldon Gilbert, Proclivity Systems
• Crawford Kilian, author of “Writing for the Web 3.0″
• Elizabeth Rose, Powerhouse Copy
• Jim DeLaHunt, Jim DeLaHunt & Associates
• Tom McNamara, McNamara Communications
• Monique Trottier, Boxcar Marketing
• Mark Ogne, Acxiom Digital
• Frans Keylard, Widemile
• Josh Manion, Stratigent
• Jonathan Cohen, ICANN
• Abe Mezrich, Didit
• Bennet G. Kelley, Internet Law Center
• Jason Billingsley, Innovation Elastic Path Software
• Alexandre Brabant, eMarketing101.ca
• Omar Al-Hajjar, Magnet Search Marketing
• Amy Mischler, dotMobi
• Warren Sukernek, Wunderman
• Patrick Schwerdtfeger, Tactical Execution
• Matthew Snyder, ADObjects
• Rodney Bartlett, Reachd

Plus, your friends at WiderFunnel will be presenting as well: I will co-present along with our client Christine Mykota, Channel Marketing, Americas Marketing, SAP – “Learn how SAP increased conversion rate by 30% and achieved 154% ROI with landing page testing” and Chris Goward will be moderating two Panel Discussions on Conversion Optimization!

Whether you’re an advertiser, a marketer, or a business analyst, I am sure you will get valuable and actionable knowledge, not to mention a great opportunity to network with peers and meet new ones.

BONUS!- If you join the IIMA you can save $200 on your conference registration.

See you there!