We had a good, although short, CaseCamp in Vancouver last night.
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The upcoming Case Camp event looks like it’ll be a good one.

If you’re not familiar with Case Camp, it’s billed as an “unconference” along the lines of BarCamp, etc. The agenda and attendee list is built on a wiki so you can sign yourself up by editing the page yourself. (more…)

We’re thrilled that Tom Leung has agreed to present a session at the BC Association of Integrated Marketers luncheon on Feb 7th.

Tom Leung

Tom’s session is titled “Google’s Proven Truths About Online Marketing” and is sponsored by WiderFunnel, of course.

The event will be highly interesting and interactive and will sell out.

I’m not bluffing about that. We sent out an email invitation to a few (well, more than a few) of our close contacts yesterday and we just found out that they’ve already sold 25% of the seats within the first 24 hours. The event organizers told us that they “have never seen so many come in so quickly.” We may have to get a bigger room.

You can get all the event details (more…)

Google will be hosting their first ever webinar about Google Website Optimizer. If you haven’t used the tool yet, what are you waiting for?

Here are the details from Google:

The first online seminar, Introduction to Website Optimizer, will be geared towards those who are unfamiliar with website content testing and optimization. Tom will discuss the importance and benefits of optimizing your website design and content, and he’ll provide a detailed introduction to Website Optimizer and review the product’s latest features.

The second online seminar, Website Optimizer: Creating & Launching Experiments, builds on the first and is designed for those who have previous
experience with Website Optimizer or other site testing tools. Tom will deliver a step-by-step demonstration of how to successfully launch multivariate and A/B Split experiments, and he’ll also answer your questions.

Schedule and registration information:

Introduction to Website Optimizer (New or inexperienced users)
Tuesday, October 30th, 2007 10:00 - 11:00am PDT
Register to attend.

Website Optimizer: Creating & Launching Experiments (Intermediate and advanced users)
Thursday, November 1st, 2007 10:00 - 11:00am PDT
Register to attend.

Then when you want to develop a Funnel Experiment™ plan to maximize GWO’s potential

Contact one of our Google Authorized conversion rate optimization experts.

You may also want to check out our free resource downloads.