I’m excited to announce that my new book is now shipping from Amazon! You Should Test That: Conversion Optimization for More Leads, Sales and Revenue or The Art and Science of Optimized Marketing is now available!

It may be the longest book title ever, but hopefully it makes sense when you see the cover design. You can simply call it You Should Test That!

I’d like to share some of the background and what I hope the book to achieve.

Or, if you’d rather not read the whole story, you can skip to the book’s website for the overview and free chapter download.

Today, I’d like to share a conversation I had with Joe Kerschbaum, Vice President of Clix Marketing to talk about Paid Search Ad Optimization. Joe has been working in SEM since 2006 and is a paid search optimization expert.

He gives tips and strategies for getting better results in PPC.

Most importantly, with all the clutter in PPC, how to do think differently to break out? Find out here.

WiderFunnel and Optimizely are pleased to announce today that we’ve created a strategic alliance for WiderFunnel to provide services for Optimizely customers. WiderFunnel is the first company to be recognized by as the Optimizely Certified Partner agency.

The marketing department recently sent me out with a Flip Mino in hand to interview some of the great speakers at the conferences I was speaking at.

Here is the first of 4 interviews I conducted with Janet Driscoll Miller, President and CEO of Search Mojo, who gives some insights into Google+  and its implications for organic Google search rankings.

Get the low down on:

• How Google+ can affect your website’s organic rankings
• Recommendations on administering Google+ for search
• Insights on the “social search environment” and how it will evolve

I never thought I’d be called a road warrior, but looking at my calendar for the next 3 months it looks as though a good home cooked meal will be a rare commodity. I’ll be in San Francisco, Seattle, London, Helsinki, Berlin, Frankfurt, back to Vancouver, then off to Florida, Vegas, and Santa Clara. Whew!

It reminds me of a theme song from one of my favorite childhood shows, “On The Road Again.” If you grew up in Canada in the ‘60s and ‘70s, you’ll probably want to crank up your speakers and watch this…

N3V Games recently went on a mission to optimize their latest product landing page. Facing rising paid search costs in a highly competitive industry, they needed to get more sales without spending more on advertising.

We uncovered 17 conversion inhibitors, and N3V Games significantly improved their web sales. At the end of this experiment, N3V was able to increase their e-commerce sales conversion rate by 18%, and see a healthy 270% ROI – all by optimizing just one crucial landing page.

Want to know how we did it?

Join the FREE live webinar with Tony Hilliam of N3V Games and Chris Goward of WiderFunnel.

Do you wait until the last minute to plan your travel details? You’ve been hoping to go to Online Marketing Summit in San Diego next week, but just haven’t had the time to get your tickets. Or maybe you’re one of the smart ones who realize that ticket prices can only go down as the [...]

Do you have challenges with your website that need expert attention? Will you be at PubCon Vegas on Nov 9 & 10? If so, you’re in luck, but you’ll have to act fast. I have led the strategy for all of our clients since we founded WiderFunnel in 2007. From the in-house playbook we’ve developed, [...]

Would you like to go to the Search Engine Strategies Conference in style? And, by “in style”, I mean free (as in beer). Well, you’re in luck, because I’m going to give you a great tip to get a free trip and tickets, and have a little fun in the process. It will only take [...]

If you are reading, you already know that improving your conversion rate is the only way to increase leads and sales profitably, without having to spend more money to drive yet more traffic to your site. Now Citrix Online is sponsoring a terrific webinar so you can learn how to do it from the pros!