events

Conversion Optimization stole the show at IMC

By: Chris Goward
Date: September 15th, 2008

The Internet Marketing Conference in Vancouver wrapped up on Friday night and Conversion Optimization stole the show.

We opened the event on Wednesday night with the WiderFunnel kickoff party and the next two days was one of the most content-packed conferences I’ve seen. With over 50 speakers and less than 150 attendees, the content ratio was high. Continue Reading

Posted in: events

Quick Notes from the Internet Marketing Conference

By: Raquel Hirsch
Date: September 11th, 2008

We kicked off the Conference last night with a Reception on the 35th floor of the hotel – what amazing view! Vancouver was truly at its best, and the weather more than cooperated.

Today, there has been an excellent turnout, with most sessions standing-room only. Here are some of the highlights:

• William Azaroff of Vancity spoke about the power of the web in mobilizing volunteerism and social responsibility at a micro level with Vancity’s uber-successful ChangeEverything.ca – and the bonus of finding themselves with a stronger brand and increased revenues on key product lines
Continue Reading

Posted in: events

This week we are heading to the IMC Internet Marketing Conference in Vancouver

By: Raquel Hirsch
Date: September 9th, 2008

Both Chris and I will be presenting at the 2008 IMC Vancouver Internet Marketing Conference, “produced by experts, for experts, and for all of you who’d like to become experts at Internet marketing”

At 3:20 on Day 1 (September 11), Christine Mykota, Channel Marketing, Americas Marketing, SAP and I will be co-presenting a case study, “Learn how SAP increased conversion rate by 30% and achieved 154% ROI with landing page testing”

And at 9 am on Day 2 (September 12) Chris will be moderating the Conversion Optimization panel, Panelists include: Mark Wachen, Interwoven; Frans Keylard, Widemile; Eric Hansen, SiteSpect; Pedro Sostre, Sostre & Associates and Mona Elesseily, Page Zero Media

Plus (Chris is busy!), at 9:30 on Day 2, Chris will also be leading the Conversion Optimization Workshop

Here is a summary of what’s to come (I think they are almost sold out but worth checking on their site):

SPEAKERS

The list of speakers and companies represented is quite remarkable:

Tom Leung, Google; Continue Reading

Posted in: events

You Need to Attend the West Coast Internet Marketing Conference

By: Raquel Hirsch
Date: August 11th, 2008

Need a Reason to Visit to Vancouver this September? Come to this amazing conference happening in Vancouver September 11 and 12: the IMC (Internet Marketing Conference)

Co-organizers Lennart Svanberg and Lars Johansson have attracted an incredible roster of speakers and participants from Europe, the United States, Canada, and Asia who are traveling to Vancouver, BC, Canada to take part in the conference. Continue Reading

Posted in: events

Tom Leung Presents Google’s Proven Truths About Online Marketing

By: Chris Goward
Date: February 22nd, 2008

If you didn’t make it out to Tom Leung’s luncheon event in Vancouver on Feb 7, here’s a video of the whole session. It was an packed event and you can feel the buzz in the room.

Posted in: events

CaseCamp Vancouver 3 Recap

By: Chris Goward
Date: February 21st, 2008

We had a good, although short, CaseCamp in Vancouver last night.
Continue Reading

Posted in: conversion rate optimization | events

Meet me at Case Camp Vancouver

By: Chris Goward
Date: February 13th, 2008

The upcoming Case Camp event looks like it’ll be a good one.

If you’re not familiar with Case Camp, it’s billed as an “unconference” along the lines of BarCamp, etc. The agenda and attendee list is built on a wiki so you can sign yourself up by editing the page yourself. Continue Reading

Posted in: events

Tom Leung is coming to Vancouver

By: Chris Goward
Date: January 17th, 2008

We’re thrilled that Tom Leung has agreed to present a session at the BC Association of Integrated Marketers luncheon on Feb 7th, 2008.

Tom Leung

Tom’s session is titled “Google’s Proven Truths About Online Marketing” and is sponsored by WiderFunnel, of course.

The event will be highly interesting and interactive and will sell out.

I’m not bluffing about that. We sent out an email invitation to a few (well, more than a few) of our close contacts yesterday and we just found out that they’ve already sold 25% of the seats within the first 24 hours. The event organizers told us that they “have never seen so many come in so quickly.” We may have to get a bigger room.

You can get all the event details Continue Reading

Posted in: current events | events

Webinar: Get Started with Google Website Optimizer

By: Chris Goward
Date: October 23rd, 2007

Google will be hosting their first ever webinar about Google Website Optimizer. If you haven’t used the tool yet, what are you waiting for?

Here are the details from Google:

The first online seminar, Introduction to Website Optimizer, will be geared towards those who are unfamiliar with website content testing and optimization. Tom will discuss the importance and benefits of optimizing your website design and content, and he’ll provide a detailed introduction to Website Optimizer and review the product’s latest features.

The second online seminar, Website Optimizer: Creating & Launching Experiments, builds on the first and is designed for those who have previous
experience with Website Optimizer or other site testing tools. Tom will deliver a step-by-step demonstration of how to successfully launch multivariate and A/B Split experiments, and he’ll also answer your questions.

Schedule and registration information:

Introduction to Website Optimizer (New or inexperienced users)
Tuesday, October 30th, 2007 10:00 – 11:00am PDT
Register to attend.

Website Optimizer: Creating & Launching Experiments (Intermediate and advanced users)
Thursday, November 1st, 2007 10:00 – 11:00am PDT
Register to attend.