Archive for the ‘Ecommerce’ Category
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The Official Website of the 2010 Olympics Store – the inside scoop
This post, by Jānis Lanka, is first in a series called “The View from the Conversion Trenches” where elite marketers share their perspectives on Conversion Optimization and the resulting organizational impacts.
Vancouver Olympics Store
A/B Split TestingWith the closing of the Vancouver 2010 Winter Olympics, all the medals have been handed out, and all the tourists have fled the city. I was fortunate to have been a part of the Elastic Path Software Team that managed the Official Vancouver 2010 Olympic Store since the store launched in December 2007. So, in the spirit of the Games, I will share a little retrospective on my experiences!
During early days of the online store operations, it had a very limited product assortment. Each week as we got closer to the Games, more and more products got shelved in our warehouse. Eventually, the warehouse grew to almost up to 5,000 SKUs. Continue Reading
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Learn How Landing Page Optimization Lifted Order Form Entrances for Online Business Supplies Retailer by 210%
Overnightprints.com (ONP) is one of the leading online printers of customized printed products in the United States and Europe. Their products include business cards, postcards, letterhead, envelopes, stamps and more. They provide cost effective, high quality, custom office stationary products to both general consumers and small businesses. (Very cool stuff – check them out here no matter where you are).
We worked with ONP to plan, develop and execute a Conversion Rate Optimization strategy. The strategy we recommended and executed included an A/B/n experiment to quickly establish a higher starting point for further optimization.
The results? An amazing 210% conversion rate lift to Order Form entrances. Continue Reading
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How does a 50% eCommerce sales conversions lift sound to you?
If you are responsible for eCommerce Sales, then you should view the Sytropin Ecommerce Conversion Rate Optimization case study now. It shows how Sytropin management was able to break out of a ‘conversion rate plateau’ and generate a 50% leap in retail sales conversion rate from their AdWords landing page.
In our previously presented webinar, we showed how this test for Sytropin was constructed along with the intricacies of developing a successful conversion optimization test. If you’d like more detail on how the test worked and how it could work for you too, contact a WiderFunnel Conversion Optimization expert. Continue Reading
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How Conversion Optimization Addresses the Challenge of a Single-product eCommerce site and lifts conversions by 50%
Winning Test PageIf you run a single-product eCommerce site, as opposed to multi-product niche stores, you know you face unique challenges.
Most marketers, even multi-product eCommerce marketers, aren’t aware of the unique complexities you face:
• Market must be created
• Product must be seen to be appreciated Continue Reading -
Live Webinar: Learn how eCommerce Retailer BabyAge.com Increased Sales Conversion by 22% through Conversion Optimization.
By testing the product page template, BabyAge.com – a top Ecommerce retailer – increased its sales conversion rate by 22%. This is an amazing improvement, and just in time for Christmas sales!
Chris Goward, the WiderFunnel Marketing CEO, will be presenting a detailed case study on how the BabyAge.com test was developed.
Attend this webinar and get lots of practical advice on eCommerce testing.
-> Live Wednesday, October 21, 2009 2pm Eastern-> Live Q&A
-> Get a chance to win a complimentary landing page evaluation
(Note: Attendance is limited to 100 seats.)
Sign up to attend for free here.
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Just in time for Christmas: BabyAge.com Increases Ecommerce Sales Conversion by 22%
Ecommerce dreams do come true: by testing the product page template, this top Ecommerce retailer increased its sales conversion rate by 22% – an amazing improvement, just in time for Christmas sales. Continue Reading
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Do McAfee or HackerSafe Security Badges Increase E-commerce Conversion Rate?
Site-wide Shopping Cart
with McAfee BadgeA client of ours recently tested adding the McAfee Secure badge to their persistent checkout area (the mini shopping cart area that shows up on all pages) and ran a site-wide A/B test. They found that simply adding the badge actually decreased conversions by 1.6%.
I tweeted about this recently and joined others who have seen similar results. There are, of course, positive test results from adding security badges and, in some cases, no difference at all. So, have you tested your security badges?
Should you be paying for third-party security? Continue Reading
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Consumer Sat in E-Commerce Slips – and What a Great Opportunity this Represents for Conversion-oriented Marketers!
ClickZ reports a study by ForeSee Results and FGI Research that consumer satisfaction with e-commerce sites has dropped in 2009 compared to a year ago.
• Out of a possible 100 points — with 100 representing the highest possible score — the top 100 e-commerce sites recorded an aggregation score of 73, down 3 percent from 2008
• Of the top 100 sites, scores for 55 sites dropped year-over-year, while only 16 increased.
Things seem to be seriously wrong for some eCommerce retailers: Continue Reading
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Amazon’s Brilliant 2008 Holiday Shopping Season: Improved Sales Conversion Rate
Conversion Optimization isn’t just getting more web visitors to buy – it’s also about getting those visitors who buy to spend more (i.e., increase in the AOR – average order value).
So, in a season where most headlines read like a nightmare (“Gap Inc. Sales Drop Sharply”; “Shoppers Scale Back Spending At Toys “R” Us”; “Department Stores Down Across the Board”), Amazon.com — my favorite “book store” (just kidding) completed the 2008 holiday shopping season with exceptionally strong overall results: “Overall, spending per customer was $163.63 up 17% from $139.78 in 2007” according to data gathered by Geezeo’s Main Street Spending Index (MSSI).
But that’s not all:
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eCommerce Sales 2008: Bad News or Not-So-Bad News? (Is there an opportunity for you here?)
News of a drop in holiday sales comes as no surprise this year. Overall holiday retail sales were down 5.5% in the month of November, and 8% in December up to the day before Christmas, compared to the same periods in 2007, according to MasterCard Advisors, a subsidiary of MasterCard Worldwide.
But wait! eCommerce sales were not down by as much as overall retail sales.
ComScore’s end-of-season online sales figures put the tally at $25.5 billion, down “only” 3% from a year ago. And MasterCard Advisors’ report says overall ecommerce sales ended the season with a decline of “only” 2.3% (the emphasis is mine).
But wait! Unique visitors to eCommerce sites were actually up.
Continue Reading
Raquel Hirsch
Chris Goward
