How to lose more sales and frustrate people
Sunday, September 9th, 2007Okay, this one is really weird.
My wife has recently become a fan of the kids clothes at NEXT, a UK clothing and household store.
But it’s got some very strange quirks that I can’t imagine the rationale for:
- The online shopping cart closes every day without warning. Seriously, they’ve got closing hours.. on the Internet…
- When the shop closes, your shopping cart automatically empties.
- If you leave your shopping cart for more than 1/2 hour, it empties.
It wouldn’t take a usability expert or months of focus group testing to tell how you can increase your conversion rate.
Maybe I won’t tell you, though. At least it keeps my wife from giving you all my money.





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