Okay, this one is really weird.

My wife has recently become a fan of the kids clothes at NEXT, a UK clothing and household store.

But it’s got some very strange quirks that I can’t imagine the rationale for:

• The online shopping cart closes every day without warning. Seriously, they’ve got closing hours.. on the Internet…
• When the shop closes, your shopping cart automatically empties.
• If you leave your shopping cart for more than 1/2 hour, it empties.

It wouldn’t take a usability expert or months of focus group testing to tell how you can increase your conversion rate.

Maybe I won’t tell you, though. At least it keeps my wife from giving you all my money.

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