Archive for the ‘Dan Ariely’ Category

• Read this: Conversion Optimization is Completely ‘Predictably Irrational’ (but Your Improved Profitability Isn’t)

  Date: April 25th, 2010
  By: Raquel Hirsch

  Whatever book you are reading right now, if it isn’t Dan Ariely’s Predictably Irrational, stop and switch. As a marketer interested in improving your online conversion rate you will be very glad you did. Continue Reading

  Posted in: behavioral economics | conversion rate optimization | Dan Ariely

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