Archive for the ‘Cross-channel Retail’ Category
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Learn how retail lead generation conversions increased by 20% through an A/B test strategy that beat ‘best practices’ design.
If you think ‘best practices’ can replace testing to optimize conversions, think again! In our latest case study we show how how Hair Club, a leading hair restoration service company, increased retail lead generation conversions by 20% utilizing an A/B testing strategy — that beat ‘best practices’ designs. Continue Reading
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Converting the Customer Before s/he Leaves Home
According to Ad Age, betting that financially strapped consumers need a harder sell, Package-goods marketers have been plowing more money into in-store marketing as the economy worsens, because they believe the “traditional wisdom” that 70% of all purchase decisions are made in store.
But not so fast: New research indicates that as the economy worsens, more consumers are making more purchase decisions at home. Continue Reading
Raquel Hirsch
Chris Goward
