Archive for the ‘conversion rate optimization’ Category
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WiderFunnel Wins Big at WhichTestWon.com’s Annual Testing Awards (but that’s not the point of this blog post)
As most of you know, WhichTestWon.com is the only weekly publication dedicated 100% to A/B and multivariate testing Case Studies. The site’s journalists seek the best of the world’s marketing tests. In 2009, WhichTestWon.com founded the Testing Awards to celebrate the world’s ‘Best Marketing Tests’ as natural outgrowth of their mission as the only professional journalists in the world focused entirely on conversion rate optimization and testing.
So this past week, we were extremely proud to have earned not one but two Testing Awards: Continue Reading
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Conversion Testing on Email Landing Pages– Who Knew It Could Lift Revenue per Visitor THIS Much: 41%!
While it is often taken for granted and not considered as sexy as Social Media or as much of a workhorse as paid Search, email marketing is enjoying a dramatic revival.
According to a recent survey, half of businesses plan to increase their marketing budgets in 2011, and another 43% plan to maintain current levels. Only 7% of respondents plan to decrease marketing budgets, a significant improvement over the 11% reported in last year’s survey.
However, despite budget increases, survey respondents indicated a lack of resources/staff to be the biggest email marketing challenge in 2011. Integration with customer data and email deliverability rounded out the top three email marketing challenges for 2011.
But no mention of conversions and business results as being a challenge at all! Continue Reading
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Chris Goward at PubCon Vegas Video Interview
Check out the new video interview with Chris Goward published this week on the PubCon blog. Vanessa Zamora interviewed me to discuss WiderFunnel’s recent whitepaper and the state of the Conversion Optimization industry.
We covered topics like:
- How organizations are mistakenly using conversion optimization and landing page optimization as a tactic, with emphasis on tips and tricks, rather than a strategy that can be integral to the overall marketing strategy of the business
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Has Conversion Optimization been Undersold in Your Organization?
As an industry, Conversion Rate Optimization (CRO) practitioners have often marginalized the potential value that a CRO Strategy can bring to organizations. When we fall for the ‘quick fix’ mentality by focusing on landing page optimization tips and tactics, we miss the bigger picture of strategic marketing insights that are available.
Yes, improving the online conversion rate is the main objective we should be pursuing when managing the website. However, there is so much more to it that often gets overlooked – there is real “marketing gold” to be mined from the insights as well. Continue Reading
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New Webinar Feb 8, 2011: The 5-Step Conversion Optimization Strategy
One of our most popular pages on our website is the white paper “Five Steps to Developing a Successful and Scalable Conversion Optimization Strategy”, which includes a discussion of the LIFT™ Conversion Optimization framework for hypothesis development. You may have already downloaded it to help in your quest to improve the conversion rate on your site.
On February 8, 2011, I presented a webinar showing the 5-steps to develop and execute a Conversion Optimization strategy. Continue Reading
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How end-to-end Ecommerce Conversion Optimization improves Both Sides of the Same (eCommerce) Coin
“Come back! Come back!”
Can you actually beckon your ecommerce clients abandoning their shopping carts to come back?
Yes, you definitely can – and here is how. Continue Reading
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Are You Sure You Need a Web Redesign? Or is that just what your Agency recommended?
Here is some fresh thinking for the new year for you: Do you really need a web redesign?
There are many situations that justify a website redesign: if the platform your current site sits on is outdated, for example, and you need greater functionality, is one of them. Other reasons include: your overall branding has dramatically changed and your website needs to change accordingly; you need to make the site web-accessible for disabled users; you face competitive needs driving a marketplace re-positioning; your target demographic has changed; or you need updating to web standards.
However, not all websites need a comprehensive redesign whenever management encounters a business challenge.
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Looking Forward to a ‘Fully Optimized’ 2011
Tweet No, I will not fall into the trap of trying to predict the future. I just Googled “marketing predictions 2011” and got “about” 1,380,000 results. Of course, most of these search results included the words “social media” in them (OK, that was a joke).
Instead of trying to predict, I want to thank our clients for Continue Reading
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New Case Study: How this online retailer of Global Positioning System (GPS) increases sales conversions by 15%
Tweet It took just the initial Test Round for our client GPS Central, a company that operates an offline retail location plus gpscentral.ca and gpscentral.com online stores, to find a winning homepage layout and lift sales conversions by 15% – and we have just posted the case study that shows how we did it. Continue Reading
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Startup Finds Success with Conversion Optimization: Tripled Revenues, 91%+ Leads, Lead Acquisition Costs slashed by 30%
Tweet More revenues… More leads… Lower acquisition costs… Yes, we are *particularly* proud of the work we have been doing for Trafford Consulting where the winners are both our client, Trafford, *and* its client – a carbon-funded reforestation eco-business start-up. We will be sharing the results during our upcoming webinar on Tuesday, Nov 30, 2010
(Read the case study here) Continue Reading
