Archive for the ‘conversion rate optimization’ Category
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Brendan Regan, Seasoned Conversion Analyst, Joins WiderFunnel
Demand for end-to-end Conversion Optimization services is growing fast, and WiderFunnel is too!
We are delighted to announce that Brendan Regan, former Senior Persuasion Analyst at FutureNow has joined WiderFunnel’s Conversion Optimization team as a Senior Conversion Strategist.
Brendan began his career in copywriting for TV and Web, where he realized his innate storytelling ability. He excelled during the “dot boom” business climate with user-centered design projects for several start-ups and eventually matured his marketing and web design skills in roles at CheapTickets.com and Quark.com. Continue Reading -
Conversion Optimization Testing of PCTAs Drives a 106% Increase in Bookings for this RV Rental Company
We just posted a new Conversion Optimization case study on our site that is remarkable, for several reasons: Our client CanaDream RV Rentals & Sales, a recreational vehicle rental and sales company, realized a 106% increase in online and phone bookings and they did so by optimizing their site-wide PCTA. Continue Reading
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Conversion Optimization Agency Evaluation – Your 10-Point Checklist
Having just returned from Conversion Conference in San Francisco last week, where both Chris Goward and I had a chance to present to a full house, I was struck by the amazing diversity of technologies as well as conversion optimization services options available to clients considering embarking on a conversion optimization strategy.
This diversity is, of course, both good and bad depending on what your needs are and where your company is at in its online marketing lifecycle. Continue Reading
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Google Selects WiderFunnel to Join Nonprofits Initiative
Google today announced that WiderFunnel Marketing Optimization has been selected to be an inaugural partner in the new Google for Nonprofits initiative. We are thrilled!
The Google for Nonprofits initiative makes Google products more affordable to nonprofits and NGOs. Benefits include free Google AdWords advertising, free or discounted Google Apps and special features in YouTube and Google Earth to help raise awareness for their causes. Continue Reading
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Get a Full Conversion Conference Pass with Deep Discount Coupon Code
Still haven’t purchased your ticket for Conversion Conference?
We have arranged for special pricing for Conversion Conference passes for you. Continue Reading
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WiderFunnel Wins Big at WhichTestWon.com’s Annual Testing Awards (but that’s not the point of this blog post)
As most of you know, WhichTestWon.com is the only weekly publication dedicated 100% to A/B and multivariate testing Case Studies. The site’s journalists seek the best of the world’s marketing tests. In 2009, WhichTestWon.com founded the Testing Awards to celebrate the world’s ‘Best Marketing Tests’ as natural outgrowth of their mission as the only professional journalists in the world focused entirely on conversion rate optimization and testing.
So this past week, we were extremely proud to have earned not one but two Testing Awards: Continue Reading
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Conversion Testing on Email Landing Pages– Who Knew It Could Lift Revenue per Visitor THIS Much: 41%!
While it is often taken for granted and not considered as sexy as Social Media or as much of a workhorse as paid Search, email marketing is enjoying a dramatic revival.
According to a recent survey, half of businesses plan to increase their marketing budgets in 2011, and another 43% plan to maintain current levels. Only 7% of respondents plan to decrease marketing budgets, a significant improvement over the 11% reported in last year’s survey.
However, despite budget increases, survey respondents indicated a lack of resources/staff to be the biggest email marketing challenge in 2011. Integration with customer data and email deliverability rounded out the top three email marketing challenges for 2011.
But no mention of conversions and business results as being a challenge at all! Continue Reading
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Chris Goward at PubCon Vegas Video Interview
Check out the new video interview with Chris Goward published this week on the PubCon blog. Vanessa Zamora interviewed me to discuss WiderFunnel’s recent whitepaper and the state of the Conversion Optimization industry.
We covered topics like:
- How organizations are mistakenly using conversion optimization and landing page optimization as a tactic, with emphasis on tips and tricks, rather than a strategy that can be integral to the overall marketing strategy of the business
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Has Conversion Optimization been Undersold in Your Organization?
As an industry, Conversion Rate Optimization (CRO) practitioners have often marginalized the potential value that a CRO Strategy can bring to organizations. When we fall for the ‘quick fix’ mentality by focusing on landing page optimization tips and tactics, we miss the bigger picture of strategic marketing insights that are available.
Yes, improving the online conversion rate is the main objective we should be pursuing when managing the website. However, there is so much more to it that often gets overlooked – there is real “marketing gold” to be mined from the insights as well. Continue Reading
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New Webinar Feb 8, 2011: The 5-Step Conversion Optimization Strategy
One of our most popular pages on our website is the white paper “Five Steps to Developing a Successful and Scalable Conversion Optimization Strategy”, which includes a discussion of the LIFT™ Conversion Optimization framework for hypothesis development. You may have already downloaded it to help in your quest to improve the conversion rate on your site.
On February 8, 2011, I presented a webinar showing the 5-steps to develop and execute a Conversion Optimization strategy. Continue Reading
