Archive for the ‘conversion rate optimization’ Category
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Wall of Shame Screenshot: Subscribe or Unsubscribe?
A brief and lighthearted post today based on something I saw (and screen-captured) that made me laugh out loud. Like an old boss of mine, I’m a screenshot addict.
But before the screenshot, a little background: Every so often, I go through the emails I get on a regular basis and unsubscribe from a bunch of companies who’ve emailed me too often, offer services no longer relevant to me, or haven’t provided enough value in their communications.
This usually involves clicking on a link in the email and visiting a landing page (Yes, unsubscribe pages are landing pages) to complete my task. If all goes well, there is no ill will towards the marketers who I’m going to hear from less, no loss of brand affinity, etc. If it goes less than ideal, then who knows what kind of trouble there will be in this highly networked world
So, I click the link to unsubscribe, hit the landing page and… Continue Reading
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Should I Optimize for Micro-Conversions?
You want your website to generate more revenue, right?
Of course you do.
If you didn’t, you wouldn’t be reading WiderFunnel’s blog. Generating more revenue is what the Conversion Optimization industry is all about.
That’s why I’m concerned about all the talk I hear about “optimizing for micro-conversions”, especially micro-conversions related to Social Media.
What are Micro-Conversions?
We define a micro-conversion as a visitor action that is either on the path toward a revenue-generating conversion or is not directly related to generating revenue.
In other words, a micro-conversion could indicate interest or intent, but does not directly represent a sales lead or revenue. Continue Reading
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No Need to Make Trade-offs in Ecommerce: Lifting Sales AND Revenue per Visitor is Excellence
Ecommerce retailing is brutally competitive. When you add to it additional challenges such as pressure from overseas producers as well as wrong customer perceptions about the value proposition that seem insurmountable, sometimes retailers give up.
That’s why we are so proud of what our client AllPopArt, a producer of handcrafted pop art portraits and photos on canvas, was able to accomplish: through Conversion Optimization testing, not only did they Continue Reading
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Win a Free Trip to SES San Francisco
Would you like to go to the Search Engine Strategies Conference in style? And, by “in style”, I mean free (as in beer).
Well, you’re in luck, because I’m going to give you a great tip to get a free trip and tickets, and have a little fun in the process.
It will only take you 3-5 minutes. But you have to act fast. The contest ends July 11, 2011.
SES is going to award two lucky people a free trip to San Fran to attend the full three-day conference.
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New Conversion Optimization Case Study Posted: From Freemium to Paid
We recently held one of our best-attended webinars, where we presented Zoomerang’s conversion optimization testing results: on the first Test Round, we generated lift of 81% for Paid Subscriptions and 58% in Revenue.
If you missed the webinar, you can download the slides that Chris Goward presented during the Zoomerang webinar.
And now, we have posted the detailed Conversion Optimization case study here. Continue Reading
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How Conversion Optimization Testing Makes “Eventually” Happen Much Sooner in the Freemium Business Model
Does your business model call for “FREE” as a first step? And then what? How do you maximize Conversions-to-Paid?
The “Freemium” model is a fixture of the Web 2.0 and open source companies. According to the New York Times, Freemium is one of the most popular business models among Web start-ups. As a business model, Freemium works by offering a basic product or service such as software or web services free of charge and then charging a premium for advanced features and functionality.
It all sounds pretty reasonable as the Freemium model gives users time to decide whether or not they want to upgrade. Eventually. Continue Reading
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The 80/20 Rule of Online Shopping Carts
The Pareto Principle, also known as the 80/20 rule, has lots of applications in the online marketing world, like here and here. I even wrote about it here in a past life.
Another instance of the magical 80/20 ratio in Marketing occurred to me the other day as we were analyzing a client’s online checkout experience to prepare for rounds of testing. The checkout experience was wholly dry, transactional, and cold. After spending time in this particular checkout (which was NOT unique), I realized that the proportion of prospects who are “un-sold” when they encounter your shopping cart is likely 80%, while the audience segment that is truly “sold” is probably around 20%. Continue Reading
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Calling all Businesses! Citrix® GoToWebinar® Provides Businesses with the Conversion Optimization Testing Skills They Need
I bet most of you reading this post are very familiar with Citrix® GoToWebinar®. We are WiderFunnel love it: it allows us to easily and cost-effectively reach out to prospective clients around the world and then seamlessly deliver Conversion Optimization testing and web analytics services to them (we have clients in 4 continents now so using the tool is serious business for us).
If you have attended any of our monthly webinars, Continue Reading
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30 Reasons to Use AB Split Testing for Conversion Optimization
Last week, I posted Pros & Cons of A/B Split Testing vs. Multivariate Testing.
In case you need some more reasons to get started right now, here are 30 reasons you should start using A/B Testing for Conversion Optimization:
- Conversion Rate Optimization does not exist without controlled, statistically valid testing
- A/B testing finds out how people actually act rather than just the way they think they will, which is all you get from focus groups, user testing and usability testing
- A/B testing confirms or disproves the hypotheses gathered from eyetracking, click heatmaps, surveys and all other qualitative data gathering
- A/B testing is quantitative and the probability of error is known (and when was the last time your other marketing tactics told you that?!)
- A/B testing allows for testing Radical Redesign variations, which can be a great starting-point for most landing pages and site templates
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A/B Split Testing vs. Multivariate: Pros & Cons
“For Conversion Optimization, should I run an A/B Test or a Multivariate Test?”
The short answer is: “Yes”!
But, the question for today is: Which of the two primary testing methods should you employ?
(By the way, some are of the opinion that Conversion Optimization can be done without Controlled testing. That’s misguided, but a topic for another post.)
If you’ve been following Conversion Optimization for any length of time, you may be wondering how A/B Testing and Multivariate Testing work together.
There is an ongoing debate between proponents of Multivariate (MVT) testing and A/B Testing (aka, Split Testing or A/B/n Testing, where the “n” stands for any number of variations in a test) over which method gets better results. Continue Reading
