Archive for the ‘conversion rate optimization’ Category
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Don’t try to lower your bounce rate
Bounce Rate OptimizationWhen developing a conversion optimization strategy for new clients, determining website goals is obviously important. The Conversion Optimization goal should be selected based on how well it supports the website goals. This is often an area where there’s confusion about what are the priority metrics to improve. Continue Reading
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The View from the Conversion Trenches Series
We at WiderFunnel understand that client-side issues are critical to implementing a successful Conversion Optimization strategy and that implementing the strategy itself impacts corporate culture.
To share these insights for discussion, we are starting a series called “The View from the Conversion Trenches”. Elite marketers will share their perspectives on Conversion Optimization and the resulting organizational realities, priorities and culture changes. Continue Reading
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Post-Olympic Depression Syndrome May Be Similar to Successful Conversion Optimization Testing Breakthroughs
As I write this, the Vancouver 2010 Games are wrapping up. By the time I complete writing this blog post, right here in Vancouver, we will know whether Canada or the USA holds Olympic gold. Unable not to multitask, watching the game has me thinking about what happens next…
What happens after an athlete works so hard; is so focused; devotes his or her entire life and being to the one moment when they win Olympic gold… Then what? Continue Reading
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Importance of Phone Call Tracking in Conversion Optimization Continues to Grow – and here is your next case study webinar
A few weeks ago, we presented our first client case study on optimizing landing pages for phone call conversions – and we had a record turnout. Clearly, there is increasing interest in driving web traffic to the local call center and on how to optimize for phone call conversions.
So, building on that new wave of interest, I am pleased to tell you that Continue Reading
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What you should expect from a Conversion Optimization services provider.
One of the questions we get asked very often by prospective clients relates to what types of services they can expect from us when it comes to testing. While my standard answer is “we do the work; you get the glory,” it probably doesn’t really explain much – especially when these prospective clients are shopping for a testing services vendor.
Being very clear in understanding the services you will get from a conversion optimization services provider is crucial because, if you don’t have this absolutely clear, you may be in for a nasty surprise Continue Reading
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University Students Use LIFT Model to Help Non-profits
We invited Bud Gibson to share the experiences he’s had teaching the WiderFunnel LIFT Model™ at the Easter Michigan University.
The LIFT ModelAt Eastern Michigan University’s College of Business, we’ve developed a hands-on program to teach students the ins and outs of search engine marketing. Two courses are at the core of this program:
- Google AdWords and Landing Page Design
- Google Analytics and Landing Page Optimization
In both courses, students work with non-profits who have received search engine advertising grants from Google with a monthly budget of $10,000. Continue Reading
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Free Bryan Eisenberg Conversion Optimization Webinars Sponsored by WiderFunnel (you can register now)
I am absolutely delighted to tell you that Bryan Eisenberg, the online marketing pioneer and recognized authority, the man who has focused his career on teaching businesses how to improve online conversion rates, will be delivering two free webinars as part of our Master Webinar Series.
Here are the details:
• April 1st, 2010: “Don’t Be April’s Fool: Proven Techniques To Maximize Your Advertising ROI” Continue Reading
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Google’s New Click-to-Call for Mobile Ads – Implications for Your Conversion Rate
Google will soon launch a new AdWords feature available only on smartphones that will add a phone number to advertisers’ ads and allow searchers to call directly from the Google SERP. Here’s the announcement email I received from Google. Continue Reading -
Predictions for 2010: “2010 is the Year of Conversion Rate Optimization”
I am like most people when it comes to year-end predictions and horoscopes: I don’t believe in them but cannot help myself from checking them out to see if they say what I wish they did say.
So it was with great enjoyment that I read SEOmoz’ “8 Predictions for SEO in 2010” where one of their predictions is “2010 is the Year of Conversion Rate Optimization.” Continue Reading
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WiderFunnel Wins Big in Anne Holland’s WhichTestWon Testing Awards
Yesterday, Anne Holland announced the winners of the 2009 Which Test Won Testing Awards and we are delighted to report that WiderFunnel won on three separate categories:
• Best PPC Landing Page Tests Gold Ribbon for our work with Rudder’s Free Registration Conversion Campaign
• Best Homepage Tests Silver Ribbon (B2B) for our work with Safe Software’s Homepage-to-Downloads-Page Test
• Best Big Giant Button Test Gold Ribbon for our work with W3i, LLC “Profile Pimp” PPC Landing Page Campaign Continue Reading
Raquel Hirsch
Chris Goward
