In 1907, a brilliant physicist proposed that “truth” is defined by the perspective from which it is observed. It seems to me that marketers still need to apply the concept of relativity to their conversion rates.
In the post, I hope to convince you that conversion rates are irrelevant. That’s right; they don’t matter.
Find out what your conversion rate doesn’t matter and the one exception. There’s only one time that it does matter—very much!
Here’s a recent question from a webinar attendee that deserves a post in itself.
I’ve heard conversion consultants advise that you should start by testing as far down the conversion funnel as you can. Do you agree?
The short answer: No!
Find out the slightly longer (and better) answer…
What are the key design elements in landing pages that contribute to increased conversions? How do tips and tricks compare with continuous improvement? What are the top two factors for conversion design? Here’s my answer to one of the great questions raised in the recent focus Improving Landing Page Conversion Rates roundtable discussion.
The LIFT Model: Use These Six Factors to Increase Your Conversion Rate 
Use These 3 Points to Create an Awesome Value Proposition 
The Top 5 Surprising Tips from A/B Tests 
The Book that Redefines Conversion Optimization: You Should Test That! 
An Introduction to Evolutionary Site Redesign with WiderFunnel’s Blog 
