In 1907, a brilliant physicist proposed that “truth” is defined by the perspective from which it is observed. It seems to me that marketers still need to apply the concept of relativity to their conversion rates.
In the post, I hope to convince you that conversion rates are irrelevant. That’s right; they don’t matter.
Find out what your conversion rate doesn’t matter and the one exception. There’s only one time that it does matter—very much!