Chris Goward was the keynote speaker at the Conversions@Google Summit on October 20th 2014. His presentation on Mobile Marketing Optimization spurred a great Question and Answer period. Here is how Chris defined mobile optimization during his presentation: A lot of people think mobile is the difference between a desktop and a phone. Some people – [...]
I have an exciting case study to share about the Evolutionary Site Redesign (ESR) strategy! We’ve shown it to be the better website redesign strategy for several companies, from mid-sized for Fortune 500, and the stories are exciting. We’ve literally seen Fortune 500 clients of ours scrap their redesign projects mid-stream in favour of switching [...]
I’m going to tell you two things today:
1. A “toque” is a kind of knitted hat worn in Canada in winter
2. To make big wins, sometimes you need to try something different.
The other day, my daughter decided that her grandma’s tea cozy would make a good toque.
It wasn’t because the other kids were wearing tea cozies on their heads – it wasn’t a new trend and she wasn’t following fashion. She just felt like trying something different. And you know what? It worked for her – she rocked that tea cozy.
The funny thing is: I don’t think it took any courage for her to do it. She’s the kind of person who (so far at least) hasn’t been convinced other people’s opinions should dictate her actions.
I think there are plenty of companies that could benefit from her approach.
I’m going to advocate for the flip side of the conversion coin today. I’m delving into the “dark side” that is rarely discussed. At WiderFunnel, we always advocate the importance of testing and data-driven decision making. The truth is that you can’t do conversion optimization without testing and web analytics is important for identifying optimization [...]
The problem of Distraction is one of the most important hindrances to your website’s conversion performance. Your visitors brains are like computer CPUs, just like yours. We may think we’re smart, but we have limited processing power and any “application” we run can use it up and reduce our ability to process other applications (e.g. other streams of information). By removing these major distracting elements, you can greatly lift your conversion rate and profit.
Month after month, we at WiderFunnel continue our free webinar series to show the best strategies for digital marketing success. We always have lively Q&A sessions at the end, where we answer your Conversion Optimization queries. This post will become the start of an ongoing compilation to create the ultimate, definitive conversion rate optimization questions and answers. Chances are, you’ve had one or more of these questions too.
Magento invited me to speak about Conversion Optimization at their amazing Magento Imagine eCommerce conference this year. They put on a superb event with top quality speakers, concerts, fashion shows and dinners. They also put out the extra effort and cost to record and professionally edit the sessions and release them for free!
We were also thrilled to announce at the event that Magento has selected WiderFunnel as their official Conversion Rate Optimization agency! We’re in the midst of some very cool tests with them and plan to release a case study with details soon.
Thankfully, my presentation was well received and I thought you might like to see it too, so here it is…
Everyone says they’re doing it but few are doing it well. Many have danced with conversion optimization, flirted with testing, even committed to a test or two, then either given up or lost support (and friends!) Companies who try out conversion optimization testing often fall into common traps. I want to help you avoid those. Here are the 13 most common ways you can screw up your conversion optimization.
I’m often asked, “Is there such a thing as too much testing and/or optimizing?” It’s not an unusual question. In many of my conference presentations, someone asks me something similar and I’d like to answer it today in our ongoing series of conversion optimization FAQs.
A common conversion optimization question, How do I know where to test first? Here are the three criteria to prioritize your tests: Potential, Importance and Ease. Let’s look at how to use them.