Archive for the ‘conversion rate optimization’ Category
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New Conversion Optimization Case Study Posted – Increasing e-mail address capture on landing page form by 22.3%
If your business depends on capturing email addresses, you must read this just-posted case study.
FaveCrafts, a free content website aimed at crafters and part of Prime Publishing Group (a leading Internet media company that operates community and e-commerce web sites in the crafting, home décor, wellness, diet and cooking categories) worked with WiderFunnel to increase their e-mail address capture.
Testing, using an A/B/n strategy, increased the conversion rate on their AdWords landing page form by 22.3%!
Click here to read the FaveCraft case study.
Interested in more case studies on capturing email addresses?
Then, click here to learn how Tourism BC increased their permission-to-contact opt-in conversion rate by 12% with a few small (but oh-so-crucial) changes.
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See Chris Goward at Connected Marketing Week San Francisco
Chris GowardIf you are anywhere near San Francisco on Aug 19, 2010, you should not miss the one-day Conversion Conference event, part of SES and Connected Marketing Week by Clickz.
In my session, titled eCommerce Optimization, you will see case study examples of eCommerce landing pages and catalog sites that have had huge lift in sales through Conversion Optimization testing.
Can’t wait until then?
You should check out some of our latest Conversion Optimization case studies now. -
My agency told me a Flash Home Page was a good idea
Normally, I don’t recommend paying attention to Conversion Optimization tips.
Tips and recommendations that you may find from most consultants are often based on very little data and any actual test data is only applicable to the specific test situation. It’s always better to test the opinions of experts (better yet, to have a strategy for creating an endless fountain of Conversion Optimization hypotheses).
However, there is one common practice in home page design that is so egregious that I would consider it’s abandonment to be nearly a rule of Conversion Optimization. Continue Reading
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Conversion Optimization: Three Years Into It and Loving It!
This week we at WiderFunnel celebrated our third anniversary – and what an adventure this is turning out to be!
Personally, I have never been happier nor felt more invigorated by the absolute honesty of what we do, that is, by delivering measurable and objective business results to our clients, where opinions and guesswork have been taken out of the equation. Continue Reading
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Attend the First-Ever Conversion Optimization Conference in Europe this September
As a reader of this blog, you and I already know Conversion Optimization is exploding. However (and with apologies to readers outside the USA and Canada), living in North America I sometimes miss just *how fast* it is growing not just here but everywhere.
That is why I was absolutely delighted when Andre Morys, the president of Web-Arts in Germany, invited WiderFunnel to play a key role in Conversion Camp, Europe’s first-ever Conversion Optimization Conference to take place in Frankfurt this September. Continue Reading
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Video Interview of Chris Goward at PubCon
Check out the new video interview published today. Vanessa Zamora of PubCon interviewed Chris Goward between sessions and covered some of the current topics in Conversion Optimization.
Topics include:
- What is the LIFT Model and Kaizen Method?
- What are the most surprising test results we see
- What software should you use for conversion testing?
- Why SEO and CRO aren’t maximizing their potential to work together
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On June 2, You Can Ask Bryan Eisenberg a Tough Question (or two)
I am delighted to share with you that, on June 2, well-known author and speaker Bryan Eisenberg will be delivering for us his second webinar in our free Master Webinar Series.
The June 2 webinar is entitled “Activate the Ten Steps to a Higher Conversion Rate”
WHEN: Wednesday, June 2, 2010 at 2:00 pm EST/ 11 am PST
LENGTH: 50 minutes Continue Reading -
Read this: Conversion Optimization is Completely ‘Predictably Irrational’ (but Your Improved Profitability Isn’t)
Whatever book you are reading right now, if it isn’t Dan Ariely’s Predictably Irrational, stop and switch. As a marketer interested in improving your online conversion rate you will be very glad you did. Continue Reading
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By how much can my conversion rate improve with Conversion Optimization?
Every website’s conversion rate can be improved. We’ve never seen one that isn’t failing in at least one of the Six Factors for Improving Website Conversion Rate.
To calculate your potential ROI on a Conversion Optimization or Landing Page Optimization project, you need to estimate how much conversion rate improvement you can hope to achieve.
How do you estimate your potential conversion rate improvement?
Your potential conversion rate improvement from Conversion Optimization testing depends on a factor that I call your ‘Conversion Rate Elasticity’ (or CRE). Continue Reading
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Free Bryan Eisenberg Webinar April 1st: “Don’t Be April’s Fool: Proven Techniques to Maximize Your Advertising ROI”
On April 1st, you can spend 50 minutes with Bryan Eisenberg, the Conversion Optimization guru and New York Times bestselling author, and learn how to develop the corporate metabolism to test improvements, change what matters, and execute rapidly.
(If you are in a rush, here is the registration link – otherwise, read on.) Continue Reading
Raquel Hirsch
Chris Goward
