We often test innovative experiences that push the boundaries of what’s expected. Many times, we discover new tactics that work so well that we keep them locked tightly in our conversion knowledgebase.

Today, I’ve decided to share the top 5 winning A/B test tips. You should try these on your website immediately.

The influence of new research in Behavioural Design is far-reaching. The field tackles complex societal challenges, but how can it be applied to your business and website?

Apps and websites that are most successful have found a way to create a wonderful user experience. They apply the latest research in behavioural influence, and also test within their context.

I can attest to the mixed results with a recent app experience.

There are several reasons why using qualitative feedback alone can lead to misleading findings: The Hawthorne Effect, Observer-Expectancy Effect, Limited Sample Sizes, Sampling Bias, Self-Selection Bias, and more. All of these errors and biases limit that value of qualitative feedback.

So, is all qualitative testing useless? Find out how to use it effectively here.

In case you missed some of the articles we published this year, I thought you might be interested in a recap of the ones that got the most attention.

Here are the top 12 WiderFunnel blog posts of 2012 (and there are some good ones!)

Today I’d like to highlight one of the many industries that we’ve seen benefiting from a conversion optimization strategy: video game makers. If you know of any in that space, please pass this post along for them. They’ll thank you for it.

It also includes a new case study from Electronic Arts’ conversion optimization strategy showing how they increased player signups by testing alternative signup paths.

When there are tests on the dashboard that don’t show strong winning results, it’s hard not to let them get me down. I want to win big every time!

At WiderFunnel, we often share case studies of winning test results publicly. Most often, they show spectacular winning results and marketing insights. While many people are understandably reluctant to acknowledge that they don’t always produce winners, I’m happy to.

Here’s how to turn losing and inconclusive test results into winners.

In 1907, a brilliant physicist proposed that “truth” is defined by the perspective from which it is observed. It seems to me that marketers still need to apply the concept of relativity to their conversion rates.

In the post, I hope to convince you that conversion rates are irrelevant. That’s right; they don’t matter.

Find out what your conversion rate doesn’t matter and the one exception. There’s only one time that it does matter—very much!

We’ve had lots of interest and inquiries about Responsive Web Design since our recent blog post. In it, we showed how Google recommends Responsive Web Design and is evolving their SERPs to use RWD.

With mobile usage skyrocketing and confusion abounding about how to handle T-commerce and various screen sizes, the high level of interest is justified.

As the debate around how ecommerce websites should optimize for T-Commerce and mobile shopping continues, the challenges for ecommerce retailers mount as new mobile devices and platforms hit the market. The data is unambiguous: without a mobile site experience, shoppers abandon in droves.

Jorge Hermida from WebmasterRadio.FM interviewed me recently at SES San Francisco with questions about the latest trends, results and misconceptions in Conversion Optimization. Hear more about getting results from inbound, content, and organic marketing and optimizing results from landing pages.