conversion rate optimization

Why Retailers Should Stop Copying

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I’m sometimes frustrated when Amazon lures my clients into thinking everything it does should be on their own website. Let me show you why you should test that!

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Introducing our New Blog Contributors

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Perspective is everything. And today I’m proud to say WiderFunnel has more perspective than ever before in our client strategy. Back when we started, in 2007, I was all by my lonesome in creating optimization plans for our clients. Now, we are a team – much smarter than me alone – delivering amazing results and [...]

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Using Heatmaps for Conversion Optimization Q&A

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Chris Goward presented a webinar on October 30th 2014 titled The 2 Ways to Use Heatmaps to Light the Fire Under your Website Tests (recorded).  The webinar, co-hosted by WiderFunnel and CrazyEgg, sparked some great questions during the Q&A period.  We are happy to share them with you. Q&A Recap Q: How do heatmaps compare [...]

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Mobile Marketing Optimization Q&A

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Chris Goward was the keynote speaker at the Conversions@Google Summit on October 20th 2014. His presentation on Mobile Marketing Optimization spurred a great Question and Answer period. Here is how Chris defined mobile optimization during his presentation: A lot of people think mobile is the difference between a desktop and a phone. Some people – [...]

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The Most Effective Website Redesign Strategy


I have an exciting case study to share about the Evolutionary Site Redesign (ESR) strategy! We’ve shown it to be the better website redesign strategy for several companies, from mid-sized for Fortune 500, and the stories are exciting. We’ve literally seen Fortune 500 clients of ours scrap their redesign projects mid-stream in favour of switching [...]

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Test Being Different To Make Massive Gains

Tea cozy toque

I’m going to tell you two things today:
1. A “toque” is a kind of knitted hat worn in Canada in winter
2. To make big wins, sometimes you need to try something different.

The other day, my daughter decided that her grandma’s tea cozy would make a good toque.

It wasn’t because the other kids were wearing tea cozies on their heads – it wasn’t a new trend and she wasn’t following fashion. She just felt like trying something different. And you know what? It worked for her – she rocked that tea cozy.

The funny thing is: I don’t think it took any courage for her to do it. She’s the kind of person who (so far at least) hasn’t been convinced other people’s opinions should dictate her actions.

I think there are plenty of companies that could benefit from her approach.

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The Truth Behind the Yin and Yang of Conversion Rate Optimization

Yin Yang of conversion optimization

I’m going to advocate for the flip side of the conversion coin today. I’m delving into the “dark side” that is rarely discussed. At WiderFunnel, we always advocate the importance of testing and data-driven decision making. The truth is that you can’t do conversion optimization without testing and web analytics is important for identifying optimization [...]

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12 Distractions on one landing page: Is your website better?

Daniel simons gorilla distraction research

The problem of Distraction is one of the most important hindrances to your website’s conversion performance. Your visitors brains are like computer CPUs, just like yours. We may think we’re smart, but we have limited processing power and any “application” we run can use it up and reduce our ability to process other applications (e.g. other streams of information). By removing these major distracting elements, you can greatly lift your conversion rate and profit.

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The Definitive FAQ List for Conversion Rate Optimization

Conversion Rate Optimization FAQ

Month after month, we at WiderFunnel continue our free webinar series to show the best strategies for digital marketing success. We always have lively Q&A sessions at the end, where we answer your Conversion Optimization queries. This post will become the start of an ongoing compilation to create the ultimate, definitive conversion rate optimization questions and answers. Chances are, you’ve had one or more of these questions too.

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Magento Imagine E-Commerce Conversion Optimization Recorded Presentation Video

Magento Imagine Conversion Surgeon Chris Goward

Magento invited me to speak about Conversion Optimization at their amazing Magento Imagine eCommerce conference this year. They put on a superb event with top quality speakers, concerts, fashion shows and dinners. They also put out the extra effort and cost to record and professionally edit the sessions and release them for free!

We were also thrilled to announce at the event that Magento has selected WiderFunnel as their official Conversion Rate Optimization agency! We’re in the midst of some very cool tests with them and plan to release a case study with details soon.

Thankfully, my presentation was well received and I thought you might like to see it too, so here it is…

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