Conversion Rate Optimization

Anxiety Attacks! (Or, how to stop worrying and love the Privacy Statement)

WF_anxiety_illustration_web

Trust is everything in a relationship. That motto is repeated in countless self-help books, couples therapy workshops, and by pretty much everyone named Dr. “Something” on TV. Trust can be established or broken in many ways, and working on regaining trust can be a long process in inter-personal relationships.  Unfortunately, when it comes to interaction [...]

Read more »

The Top 7 Conversion Optimization Trends for 2015

2015 530

What will be the most important changes in your business next year? Have you thought about it? At the end of each year the WiderFunnel team, including the other blog contributors, and I like to reflect on the previous year, gain insights from the successes and failures, and anticipate what may happen in the next [...]

Read more »

Why Retailers Should Stop Copying Amazon.com

Screen Shot 2014-12-09 at 1.29.48 PM

I’m sometimes frustrated when Amazon lures my clients into thinking everything it does should be on their own website. Let me show you why you should test that!

Read more »

Introducing our New Blog Contributors

Processed with VSCOcam with m5 preset

Perspective is everything. And today I’m proud to say WiderFunnel has more perspective than ever before in our client strategy. Back when we started, in 2007, I was all by my lonesome in creating optimization plans for our clients. Now, we are a team – much smarter than me alone – delivering amazing results and [...]

Read more »

Using Heatmaps for Conversion Optimization Q&A

Screen Shot 2014-11-24 at 11.25.19 AM

Chris Goward presented a webinar on October 30th 2014 titled The 2 Ways to Use Heatmaps to Light the Fire Under your Website Tests (recorded).  The webinar, co-hosted by WiderFunnel and CrazyEgg, sparked some great questions during the Q&A period.  We are happy to share them with you. Q&A Recap Q: How do heatmaps compare [...]

Read more »

Mobile Marketing Optimization Q&A

Screen Shot 2014-11-21 at 9.36.20 AM

Chris Goward was the keynote speaker at the Conversions@Google Summit on October 20th 2014. His presentation on Mobile Marketing Optimization spurred a great Question and Answer period. Here is how Chris defined mobile optimization during his presentation: A lot of people think mobile is the difference between a desktop and a phone. Some people – [...]

Read more »

The Most Effective Website Redesign Strategy

rsr-m

I have an exciting case study to share about the Evolutionary Site Redesign (ESR) strategy! We’ve shown it to be the better website redesign strategy for several companies, from mid-sized for Fortune 500, and the stories are exciting. We’ve literally seen Fortune 500 clients of ours scrap their redesign projects mid-stream in favour of switching [...]

Read more »

Test Being Different To Make Massive Gains

Tea cozy toque

I’m going to tell you two things today:
1. A “toque” is a kind of knitted hat worn in Canada in winter
2. To make big wins, sometimes you need to try something different.

The other day, my daughter decided that her grandma’s tea cozy would make a good toque.

It wasn’t because the other kids were wearing tea cozies on their heads – it wasn’t a new trend and she wasn’t following fashion. She just felt like trying something different. And you know what? It worked for her – she rocked that tea cozy.

The funny thing is: I don’t think it took any courage for her to do it. She’s the kind of person who (so far at least) hasn’t been convinced other people’s opinions should dictate her actions.

I think there are plenty of companies that could benefit from her approach.

Read more »

The Truth Behind the Yin and Yang of Conversion Rate Optimization

Yin Yang of conversion optimization

I’m going to advocate for the flip side of the conversion coin today. I’m delving into the “dark side” that is rarely discussed. At WiderFunnel, we always advocate the importance of testing and data-driven decision making. The truth is that you can’t do conversion optimization without testing and web analytics is important for identifying optimization [...]

Read more »

12 Distractions on one landing page: Is your website better?

Daniel simons gorilla distraction research

The problem of Distraction is one of the most important hindrances to your website’s conversion performance. Your visitors brains are like computer CPUs, just like yours. We may think we’re smart, but we have limited processing power and any “application” we run can use it up and reduce our ability to process other applications (e.g. other streams of information). By removing these major distracting elements, you can greatly lift your conversion rate and profit.

Read more »