I’m going to tell you two things today:
1. A “toque” is a kind of knitted hat worn in Canada in winter
2. To make big wins, sometimes you need to try something different.
The other day, my daughter decided that her grandma’s tea cozy would make a good toque.
It wasn’t because the other kids were wearing tea cozies on their heads – it wasn’t a new trend and she wasn’t following fashion. She just felt like trying something different. And you know what? It worked for her – she rocked that tea cozy.
The funny thing is: I don’t think it took any courage for her to do it. She’s the kind of person who (so far at least) hasn’t been convinced other people’s opinions should dictate her actions.
I think there are plenty of companies that could benefit from her approach.