Conversion Rate Optimization

Ask your questions here for the optimization Ask Me Anything

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This week, for the first time ever, WiderFunnel’s entire optimization team will answer your questions on this ‘Ask Me Anything’ (AMA) thread. Add your questions here!

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Design your A/B Tests to get consistently better results


If your A/B testing results are disappointing, it may not only be what you are testing – it is definitely how you are testing. Learn how to structure your tests the right way.

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Checkout Funnel: Is the Shortest Path Always Best?

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Not optimizing your checkout funnel could be costing you millions. I’ve helped a lot of companies optimize their e-commerce websites and mobile apps checkout funnels. My clients often have questions like: How many pages, steps, or even minutes, does a user take to get from decision to purchase? What are best practices to increase conversions [...]

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Anxiety Attacks! (Or, how to stop worrying and love the Privacy Statement)


Trust is everything in a relationship. That motto is repeated in countless self-help books, couples therapy workshops, and by pretty much everyone named Dr. “Something” on TV. Trust can be established or broken in many ways, and working on regaining trust can be a long process in inter-personal relationships.  Unfortunately, when it comes to interaction [...]

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The Top 7 Conversion Optimization Trends for 2015

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What will be the most important changes in your business next year? Have you thought about it? At the end of each year the WiderFunnel team, including the other blog contributors, and I like to reflect on the previous year, gain insights from the successes and failures, and anticipate what may happen in the next [...]

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Why Retailers Should Stop Copying

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I’m sometimes frustrated when Amazon lures my clients into thinking everything it does should be on their own website. Let me show you why you should test that!

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Introducing our New Blog Contributors

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Perspective is everything. And today I’m proud to say WiderFunnel has more perspective than ever before in our client strategy. Back when we started, in 2007, I was all by my lonesome in creating optimization plans for our clients. Now, we are a team – much smarter than me alone – delivering amazing results and [...]

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Using Heatmaps for Conversion Optimization Q&A

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Chris Goward presented a webinar on October 30th 2014 titled The 2 Ways to Use Heatmaps to Light the Fire Under your Website Tests (recorded).  The webinar, co-hosted by WiderFunnel and CrazyEgg, sparked some great questions during the Q&A period.  We are happy to share them with you. Q&A Recap Q: How do heatmaps compare [...]

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Mobile Marketing Optimization Q&A

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Chris Goward was the keynote speaker at the Conversions@Google Summit on October 20th 2014. His presentation on Mobile Marketing Optimization spurred a great Question and Answer period. Here is how Chris defined mobile optimization during his presentation: A lot of people think mobile is the difference between a desktop and a phone. Some people – [...]

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The Most Effective Website Redesign Strategy


I have an exciting case study to share about the Evolutionary Site Redesign (ESR) strategy! We’ve shown it to be the better website redesign strategy for several companies, from mid-sized for Fortune 500, and the stories are exciting. We’ve literally seen Fortune 500 clients of ours scrap their redesign projects mid-stream in favour of switching [...]

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