The problem of Distraction is one of the most important hindrances to your website’s conversion performance. Your visitors brains are like computer CPUs, just like yours. We may think we’re smart, but we have limited processing power and any “application” we run can use it up and reduce our ability to process other applications (e.g. other streams of information). By removing these major distracting elements, you can greatly lift your conversion rate and profit.
Month after month, we at WiderFunnel continue our free webinar series to show the best strategies for digital marketing success. We always have lively Q&A sessions at the end, where we answer your Conversion Optimization queries. This post will become the start of an ongoing compilation to create the ultimate, definitive conversion rate optimization questions and answers. Chances are, you’ve had one or more of these questions too.
I was honoured that Magento invited me to present at their amazing Magento Imagine eCommerce conference this year. They put on a superb event with top quality speakers, concerts, fashion shows and dinners. They also put out the extra effort and cost to record and professionally edit the sessions and release them for free!
We were also thrilled to announce at the event that Magento has selected WiderFunnel as their official Conversion Rate Optimization agency! We’re in the midst of some very cool tests with them and plan to release a case study with details soon.
Thankfully, my presentation was well received and I thought you might like to see it too, so here it is…
Everyone says they’re doing it but few are doing it well. Many have danced with conversion optimization, flirted with testing, even committed to a test or two, then either given up or lost support (and friends!) Companies who try out conversion optimization testing often fall into common traps. I want to help you avoid those. Here are the 13 most common ways you can screw up your conversion optimization.
I’m often asked, “Is there such a thing as too much testing and/or optimizing?” It’s not an unusual question. In many of my conference presentations, someone asks me something similar and I’d like to answer it today in our ongoing series of conversion optimization FAQs.
A common conversion optimization question, How do I know where to test first? Here are the three criteria to prioritize your tests: Potential, Importance and Ease. Let’s look at how to use them.
We often test innovative experiences that push the boundaries of what’s expected. Many times, we discover new tactics that work so well that we keep them locked tightly in our conversion knowledgebase.
Today, I’ve decided to share the top 5 winning A/B test tips. You should try these on your website immediately.
The influence of new research in Behavioural Design is far-reaching. The field tackles complex societal challenges, but how can it be applied to your business and website?
Apps and websites that are most successful have found a way to create a wonderful user experience. They apply the latest research in behavioural influence, and also test within their context.
I can attest to the mixed results with a recent app experience.
There are several reasons why using qualitative feedback alone can lead to misleading findings: The Hawthorne Effect, Observer-Expectancy Effect, Limited Sample Sizes, Sampling Bias, Self-Selection Bias, and more. All of these errors and biases limit that value of qualitative feedback.
So, is all qualitative testing useless? Find out how to use it effectively here.
In case you missed some of the articles we published this year, I thought you might be interested in a recap of the ones that got the most attention.
Here are the top 12 WiderFunnel blog posts of 2012 (and there are some good ones!)