Archive for the ‘conversion rate optimization’ Category
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Play the Landing Page Optimization Case Study Game
Learning doesn’t have to be boring. WiderFunnel has just launched a new (free!) online game for marketers to allow you and your colleagues to test your conversion optimization skills. You by guessing on the results of real landing page experiments. Continue Reading
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WiderFunnel is Growing and I’m Thankful
On this day when our American friends are celebrating Thanksgiving, we have a reminder to take a few moments to reflect on what we have to be thankful for.What are you thankful for? Continue Reading
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Rotating Offers – the Scourge of Home Page Design
As Conversion Optimization Professionals, our job is to identify components of websites that are hurting the company’s conversion rates and revenue.
In some cases, where the site has already been tested or happens to be well-planned, we have to dig deep in our bag of tricks to develop the test plan.
Other times, the site gives us a gift with components that are common conversion killers. One of the most common of these gifts is the rotating home page offer banner.
We love offer banners! They give us lots of great opportunities to easily beat the Control page with our newly designed test Variations.
Should I use a rotating home page offer banner?
That’s a question I’m often asked when I present at conferences and webinars. Unfortunately for the questioner, they are addressing a common cause of Relevance, Clarity and Distraction problems. (Note: For more information on these and the other three Conversion Rate Factors, read up on the LIFT Framework that we use to analyze landing pages)
I decided to visit an arbitrary sampling of home pages today and found nearly all of them featuring some form of a gallery rotator. Continue Reading
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New Case Study Just Posted: Why this Conversion Optimization Test Delivered +17.4% Downloads but Surprised the Experts
Someone recently Tweeted that WiderFunnel had the largest collection of Conversion Optimization case studies anywhere on the web (even I didn’t realized that!) and today we added one more: the PluralEyes Software case study.
Our 30th posted Case Study tells how testing PluralEyes Software increased its Free Trial Download rate by over 17%. This, of course, in and of itself was a major success but the story has an interested wrinkle: we were all surprised with the results. Continue Reading
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You Are Invited to Play the Conversion Optimization Skills Game Beta (and we need your help)
Readers of this blog will remember that last month we announced the Alpha version of the ConversionSkills.com game — and today I am excited to announce the imminent launch of the Beta, and invite you to sign up to play the Game.
If you are passionate about Conversion Optimization testing, you’ll love this game! Continue Reading
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Gut Marketing vs Gut Hypothesizing
A lot has been said in recent years about how using one’s gut/intuition/opinion is not the way to be successful in online marketing. From Avinash Kaushik’s “HiPPO” concept (marketing/design decisions often get made via the Highest income Paid Person’s Opinion), to a weekly quiz that shows us how our gut feeling is wrong at least some of the time, there is a growing understanding that marketing from one’s gut is a losing proposition. Data-driven marketing decision-making is the way to go. Continue Reading
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Putting Your Conversion Optimization Skills to the Test – Play the Game
As our blog readers know, Conversion Optimization is part Art, part Science and part Smart Marketer.
The Art comes from creating innovative and persuasive landing pages and conversion flows, the Science comes from testing those pages, and the Smart Marketer is the one who knows the importance running landing page tests! Continue Reading
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8 Key Conversion Optimization Strategies to Ensure You (Actually) Test What Matters
From time to time we invite thought leaders to contribute to this blog. This week, we are honored to bring to you Kevin Hillstrom’s insightful – and sometimes controversial – approach to Conversion Optimization testing.
Kevin Hillstrom is President of MineThatData, where he has worked with sixty-five e-commerce, retail, and catalog executives to understand the relationship between customers, advertising, products, brands, and channels. Prior to founding MineThatData, Kevin spent nearly two decades in various leadership roles in the retail industry, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands’ End. Kevin has written numerous books about marketing, advertising, and customer behavior, and his MineThatData Blog is one of the most widely read Marketing and Analytics Blogs in the United States. Kevin can be contacted at kevinh@minethatdata.com.
Testing is really important! But, surprisingly, few people execute tests.
And, maybe worse, few people test meaningful activities.
Office politics make a huge difference. We sit in meetings Continue Reading
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29 Conversion Optimization Testing Case Studies – and Counting
Sometimes, one is too close to the trees to see the forest. This morning I awoke to a Tweet from our friends at Unbounce which said: “29 Conversion Rate Optimization case studies – http://bit.ly/qOYxMY – from @widerfunnel #cro <<< Awesome” and quickly realized that, being so busy working with clients and creating the case studies, we had never taken the time to count them.
Since the Tweet went viral, Continue Reading
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3 Lessons From My 1st WiderFunnel Test
Since I joined WiderFunnel in April, I’ve been busy getting to know new colleagues, learning a new conversion rate optimization approach, and working with a new group of enlightened clients on optimization strategy.
With all that busy-ness, I’ve not been sharing my thoughts with the Marketing community as much as I used to. But since my very first WiderFunnel experiment had both interesting and positive results, I feel it’s time to post some learning.
Looking at the 3 lessons I’ll share from this experiment, I would say that 2 are good reminders that don’t surprise me, and 1 is a legitimate surprise…definitely worth testing! Continue Reading
