A Wake Up Call for Marketers – Become More Relevant to Sales
Monday, July 14th, 2008At a time in the economic cycle when lead generation and sales enablement is most needed, when Marketers should be rethinking every investment they make and how it helps their company increase sales, a new and important study by the CMO Council comes out reporting that less than 20% of respondents say their Sales and Marketing organizations are extremely collaborative. (Read the report here) (more…)
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