The June 2 webinar is entitled “Activate the Ten Steps to a Higher Conversion Rate”

WHEN: Wednesday, June 2, 2010 at 2:00 pm EST/ 11 am PST
LENGTH: 50 minutes

If you haven’t yet registered, you should do so now: Here (Seriously, don’t delay: Bryan’s April 1st webinar, “Don’t Be April’s Fool: Proven Techniques to Maximize Your Advertising ROI” was booked solid!)

In the session, Bryan will walk you through his proven 10-step process to a higher conversion rate and you’ll learn concepts you can immediately put into practice, such as:

• The hierarchy of optimization,
• The principles of POA and GTC
• The 3 simple techniques guaranteed to give your pages a lift every time

Plus, here is your chance to ask Bryan Eisenberg a tough question (or two):

Simply post your questions here and Bryan will address them in his presentation (or respond to you separately, as appropriate).

(If you are in a rush, here is the registration link – otherwise, read on.)

You probably already know Bryan Eisenberg: he is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing” and has been the keynote speaker for Search Engine Strategies, Shop.org, Direct Marketing Association, MarketingSherpa, E-consultancy, Webcom, SEM Konferansen Norway and the Canadian Marketing Association, among others.

And on April 1st, you don’t have to leave your desk to hear him speak!

In this free webinar sponsored by WiderFunnel, Bryan will guide you through some of the recent changes in the online advertising world and provide you with strategies and proven techniques to maximize your return on investment from your advertising budget based on the latest developments in Internet marketing and advertising.

Are you are currently spending a significant marketing budget on Pay-Per-Click, Pay-Per-Call, and Social Media Advertising?

Then you absolutely owe it to yourself to learn the techniques you need to increase the ROI of these powerful advertising mediums.

Would you like Bryan to answer a specific question?

Easy. Simply post your questions right here on this blog and Bryan will incorporate them in his presentation.

WHEN: Thursday, April 1, 2010 at 2:00 pm EST/ 11 am PST

LENGTH: 50 minutes

COST: Free – But you need to reserve ahead by registering

REGISTRATION LINK here

BONUS! Each webinar attendee will receive an electronic copy of the “Persuasive Online Copywriting” ebook – The actual book on Amazon has sold for over $1000

WIN:
• Attend this webinar and you could be one of 20 attendees qualifying for a FREE custom landing page evaluation!

WHO SHOULD ATTEND?
• Sales, Marketing and eCommerce Leaders and Managers with revenue responsibilities
• Search Engine Marketing practitioners interested in improving the ROI of campaign investments.

So, building on that new wave of interest, I am pleased to tell you that on Wed, Feb 24, we will be presenting our next client case study where we optimized for phone call conversions: “Learn How to Make the Phones Ring 48% more with A/B testing!” (who comes up with those headlines??)

Cook - An American Express Travel Representative

Success was outstanding: the client improved their phone calls by 48% each day.

To register, click here.

We worked with ONP to plan, develop and execute a Conversion Rate Optimization strategy. The strategy we recommended and executed included an A/B/n experiment to quickly establish a higher starting point for further optimization.

The results? An amazing 210% conversion rate lift to Order Form entrances.

Want to learn how we did it and get a few take-aways for your own Ecommerce businesses? Great! Here is the info on the February 3, 2010 webinar:

Length: 50 minutes

Cost: Free – But you need to reserve ahead by registering here

Presenter: Chris Goward, CEO, WiderFunnel Marketing Optimization

Bonus: Attend the webinar and win a FREE Custom Landing Page evaluation

Register here: https://www2.gotomeeting.com/register/574166939

I am absolutely delighted to tell you that Bryan Eisenberg, the online marketing pioneer and recognized authority, the man who has focused his career on teaching businesses how to improve online conversion rates, will be delivering two free webinars as part of our Master Webinar Series.

Here are the details:

• April 1st, 2010: “Don’t Be April’s Fool: Proven Techniques To Maximize Your Advertising ROI”

• June 2, 2010: “10 Steps to a Higher Conversion Rate”

You can learn more about these free webinars and register by clicking to go here.

Now, “just in case” you need this info (because you are brand new to conversion optimization…) here is a bit of background on Bryan:

Bryan Eisenberg is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing”.

Bryan has been the keynote speaker for Search Engine Strategies, Shop.org, Direct Marketing Association, MarketingSherpa, E-consultancy, Webcom, SEM Konferansen Norway and the Canadian Marketing Association.

He is also the co-founder and Chairman Emeritus of the Web Analytics Association. Bryan serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit and several venture capital backed start-up companies (i.e. Bazaarvoice, iPerceptions, UserTesting.com, ClickEquations, etc.) and is on the board of trustees of the Direct Marketing Education Foundation .

Want to learn even more about Bryan? Go here.

And “the new” is Landing Page Optimization for more PHONE CALL conversions.

We at WiderFunnel are certainly seeing an increase in the number of clients wanting to drive not only more online conversions on the site but more phone calls as well (sometimes the objective is to increase both; other times, it’s only about driving more phone calls to the call centre).

Landing Page Optimization for Phone Call Conversions

The new challenge, then, is how to optimize the conversion rate of phone calls by running conversion optimization experiments. Our first webinar of the year on January 13, “Boosting AdWords Landing Page Phone Call Conversions by 42%” will showcase just that.

In this upcoming webinar, we will show how visionary Saint Jude Retreat House, a private drug and alcohol addiction facility, used conversion optimization to lift customer telephone inquiries by 42% as a result of improving the persuasiveness of its paid search landing page.

You can register here (remember, maximum capacity is 150 – so better register now).

Another “new”: The pay-per-call business model

But marketers are not only increasing their demand for more phone call conversions on their own landing pages. A whole new business model is emerging: the pay-per-call business model (or PPCall).

Pay-per-call is like the cost-per-click (CPC), CPA and CPL marketing model but done with phone calls, not clicks.

According to Telmetrics, the pay-per-call models are poised to experience “explosive growth” in 2010.

Now, while Telmetrics has an incentive to forecast this trend (they provide “innovative call measurement solutions to help advertisers maximize the effectiveness of their marketing programs” as well as “track and analyze consumer response to any direct response broadcast, online or print campaign that features a call-to-action response phone number”), marketers committed to improving the ROI of their marketing investments need to pay attention, especially if they drive local business.

PPCall online ads encourage the user to establish phone contact rather than sending them to a web site – and this is where the real potential lies. And big players are entering the industry.

According to Marketing Vox, vendors are rolling out pay per call ad products. AT&T Interactive has updated its YELLOWPAGES.COM iPhone app called YPmobile (the latest version has new features including Video Profiles and Pay Per Call Ads). Following a pilot program, ShareASale.com opened its ShareASale Pay-Per-Call Center to its network of 2,500 merchants last month. RingRevenue provided the platform for the ShareASale Center. It has also partnered with LinkTrust to offer similar services to merchants and other networks.

So, stay tuned for more growth in the accountable advertising space in 2010 – and you can start by registering for WiderFunnel’s first webinar of the year on January 13, “Boosting AdWords Landing Page Phone Call Conversions by 42%”

In our previously presented webinar, we showed how this test for Sytropin was constructed along with the intricacies of developing a successful conversion optimization test. If you’d like more detail on how the test worked and how it could work for you too, contact a WiderFunnel Conversion Optimization expert.

We have lots more Ecommerce Case studies too, such as:

• How Ecommerce Conversion Optimization for BabyAge.com delivered a 22% Sales Lift
• Coastal Contacts got a 29% Ecommerce Conversion Optimization Sales Lift
• Outrigger.com got 48% more visitors into the booking funnel (and ultimately got 60% more booking ecommerce sales)
• Colonial Candle now has 20% higher retail sales from the ecommerce conversion optimization testing WiderFunnel delivered

Want to find out more?

Get the details on WiderFunnel’s Ecommerce Conversion Optimization services here.

Hair Club is the world leader in personalized hair loss solutions, providing surgical and non-surgical restoration treatments to men and women in more than 95 Hair Club Treatment Centers across North America.

Although Hair Club’s paid search strategy was successful at driving highly targeted traffic to the site, the number of visitors who completed the online form was below expectations, resulting in a higher than desired cost per lead.

By working with WiderFunnel to develop and execute a conversion rate optimization strategy, Hair Club accomplished a 20% increase in visitors completing the call-to-action form in the winning test Variation.

You can read the case study here.

If you run a single-product eCommerce site, as opposed to multi-product niche stores, you know you face unique challenges.

Most marketers, even multi-product eCommerce marketers, aren’t aware of the unique complexities you face:
• Market must be created
• Product must be seen to be appreciated
• Prospects are not aware of product capabilities
• No one searches for a product they don’t know about
• Sales tend to be one-shot with the potential for repeat sales
• The chances of a web visitor to purchase on website tend to be low to moderate since, by definition, there is only one product to select from

Plus, and this is huge, all the marketing costs must be carried by single product and cannot be spread over many products.

So when we started to optimize the conversion rate for Sytropin, a product of Speedwinds Nutrition (a Portland, OR-based business focused exclusively on developing top quality nutritional supplements), we knew we had a big challenge in our hands.

As most single-product eCommerce websites, management knew it needed to improve the sales conversion rate and had reworked its Pay-per-Click landing page and conducted extensive testing – both A/B and multivariate. But their visitor-to-buyer conversion improvements had reached a ‘conversion rate plateau’ and now they needed expert help.

By working together with WiderFunnel, management was able to break out of the ‘conversion rate plateau’ and generate a quantum leap conversion rate lift to their AdWords landing page: 50% more sales conversions from the same traffic.

If you manage a single-product eCommerce site you should read the case study and then attend the by-registration only webinar (and take a peek behind the scenes on how the test was designed and executed).

Find the Sytropin Case Study here and register for the in-depth webinar to be presented November 4, 2009 here.

To read more Conversion Optimization case studies, go here.

Chris Goward, the WiderFunnel Marketing CEO, will be presenting a detailed case study on how the BabyAge.com test was developed.

Attend this webinar and get lots of practical advice on eCommerce testing.

-> Live Wednesday, October 21, 2009 2pm Eastern

-> Live Q&A

-> Get a chance to win a complimentary landing page evaluation

(Note: Attendance is limited to 100 seats.)

Sign up to attend for free here.