Archive for the ‘Conversion Optimization Webinar’ Category
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Gut Marketing vs Gut Hypothesizing
A lot has been said in recent years about how using one’s gut/intuition/opinion is not the way to be successful in online marketing. From Avinash Kaushik’s “HiPPO” concept (marketing/design decisions often get made via the Highest income Paid Person’s Opinion), to a weekly quiz that shows us how our gut feeling is wrong at least some of the time, there is a growing understanding that marketing from one’s gut is a losing proposition. Data-driven marketing decision-making is the way to go. Continue Reading
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Calling all Businesses! Citrix® GoToWebinar® Provides Businesses with the Conversion Optimization Testing Skills They Need
I bet most of you reading this post are very familiar with Citrix® GoToWebinar®. We are WiderFunnel love it: it allows us to easily and cost-effectively reach out to prospective clients around the world and then seamlessly deliver Conversion Optimization testing and web analytics services to them (we have clients in 4 continents now so using the tool is serious business for us).
If you have attended any of our monthly webinars, Continue Reading
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How end-to-end Ecommerce Conversion Optimization improves Both Sides of the Same (eCommerce) Coin
“Come back! Come back!”
Can you actually beckon your ecommerce clients abandoning their shopping carts to come back?
Yes, you definitely can – and here is how. Continue Reading
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Startup Finds Success with Conversion Optimization: Tripled Revenues, 91%+ Leads, Lead Acquisition Costs slashed by 30%
Tweet More revenues… More leads… Lower acquisition costs… Yes, we are *particularly* proud of the work we have been doing for Trafford Consulting where the winners are both our client, Trafford, *and* its client – a carbon-funded reforestation eco-business start-up. We will be sharing the results during our upcoming webinar on Tuesday, Nov 30, 2010
(Read the case study here) Continue Reading
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On June 2, You Can Ask Bryan Eisenberg a Tough Question (or two)
I am delighted to share with you that, on June 2, well-known author and speaker Bryan Eisenberg will be delivering for us his second webinar in our free Master Webinar Series.
The June 2 webinar is entitled “Activate the Ten Steps to a Higher Conversion Rate”
WHEN: Wednesday, June 2, 2010 at 2:00 pm EST/ 11 am PST
LENGTH: 50 minutes Continue Reading -
Free Bryan Eisenberg Webinar April 1st: “Don’t Be April’s Fool: Proven Techniques to Maximize Your Advertising ROI”
On April 1st, you can spend 50 minutes with Bryan Eisenberg, the Conversion Optimization guru and New York Times bestselling author, and learn how to develop the corporate metabolism to test improvements, change what matters, and execute rapidly.
(If you are in a rush, here is the registration link – otherwise, read on.) Continue Reading
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Importance of Phone Call Tracking in Conversion Optimization Continues to Grow – and here is your next case study webinar
A few weeks ago, we presented our first client case study on optimizing landing pages for phone call conversions – and we had a record turnout. Clearly, there is increasing interest in driving web traffic to the local call center and on how to optimize for phone call conversions.
So, building on that new wave of interest, I am pleased to tell you that Continue Reading
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Learn How Landing Page Optimization Lifted Order Form Entrances for Online Business Supplies Retailer by 210%
Overnightprints.com (ONP) is one of the leading online printers of customized printed products in the United States and Europe. Their products include business cards, postcards, letterhead, envelopes, stamps and more. They provide cost effective, high quality, custom office stationary products to both general consumers and small businesses. (Very cool stuff – check them out here no matter where you are).
We worked with ONP to plan, develop and execute a Conversion Rate Optimization strategy. The strategy we recommended and executed included an A/B/n experiment to quickly establish a higher starting point for further optimization.
The results? An amazing 210% conversion rate lift to Order Form entrances. Continue Reading
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Free Bryan Eisenberg Conversion Optimization Webinars Sponsored by WiderFunnel (you can register now)
I am absolutely delighted to tell you that Bryan Eisenberg, the online marketing pioneer and recognized authority, the man who has focused his career on teaching businesses how to improve online conversion rates, will be delivering two free webinars as part of our Master Webinar Series.
Here are the details:
• April 1st, 2010: “Don’t Be April’s Fool: Proven Techniques To Maximize Your Advertising ROI” Continue Reading
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Boosting Your AdWords Landing Page Phone Call Conversions by 42% is an “Excellent Way” to Start the Year Right
“Out with the old and in with the new”? Not quite, when it comes to what marketers are doing to improve the online conversion rate. More like “Keep up with the old and ADD the new.”
And “the new” is Landing Page Optimization for more PHONE CALL conversions. Continue Reading
