Archive for the ‘Case Study’ Category
-
Obama Used Conversion Rate Optimization to Win
Let me start by giving a big ‘Congratulations!’ to Barack Obama and his team for what will likely be the biggest win of their lives. They ran an incredibly disciplined and sophisticated campaign and deserved to win.
A great web marketing campaign
There have already been plenty of articles written about how well Obama’s online marketing campaign was planned and executed. If you haven’t heard, check out here, here, here, here, here and here.
Obama raised an incredible amount of money in $30 and $50 increments and Conversion Rate Optimization played a part in maximizing their fundraising. Continue Reading
-
How Landing Page Optimization Boosts DRTV Responses
Another case study of ours was published yesterday on Marketing Sherpa about a Landing Page Optimization project we recently completed.This case is a great example of how paying attention to the details and providing enough information, but not too much, will maximize conversion rates.
-
Landing Page Site Redesign Passes Test: Conversions Lift 32.5%; ROI at 154%
Marketing Sherpa published a Conversion Optimization case study this morning about a project we recently completed for Business Objects, an SAP Company.The author captured the steps we took with the client, Christine Mykota, and the typical challenges of working within a Fortune 500 company’s graphic standards well.
I also gave the author a sneak-peak of the six factors in WiderFunnel’s LIFT™ Analysis, which we use to evaluate landing pages and develop test hypotheses.
At IMC in Vancouver I will take Conversion Optimization workshop members through the LIFT Analysis tool and will post it to this blog after the conference, so stay tuned.
In the mean time, take a read through the excellent Sherpa article.
-
Safe Software featured on Google Website Optimizer Official Blog
The Google Website Optimizer official blog launched recently and the Google team kicked things off by featuring some of the work we did with Safe Software. It’s an interesting result that’s worth reading.
You can read their post here that includes screenshots or read the full case study showing 270% conversion rate improvement here.
-
Marketing Sherpa Published WiderFunnel Case Study
More great news!
Marketing Sherpa published a case study yesterday about a recent Conversion Rate Optimization Funnel Experiment we ran for Safe Software.
The project is a great example of how we can increase lead generation Actions (ie. Conversions) to create a persistent revenue lift for high value, high consideration purchases. At the end of one round of Funnel Experiments, where we created and tested home page and software download page alternatives, we had increased their key lead generation funnel by over 100% (in other words, doubled it!).
You can read Sherpa’s published case here.
We’re excited by the results of these experiments, and so are Jaylene and Jamey from Safe. In fact, we’re doing another Kaizen Method planning session with them this afternoon to continue the improvement. I’ll let you know how the next round goes in a few weeks.
